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AEC Digital Marketing Campaign Manager

egnyte.com Logo

Egnyte

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Location:
India

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Egnyte is the secure multi-cloud platform for content security and governance. Our Digital Marketing team creates and manages campaigns targeting non-customers with the objective of: 1) building our database of prospects, 2) nurturing prospects, and driving engagement to convert them to Marketing Qualified Leads that then get passed to Sales, and 3) help Sales convert them to Pipeline Opportunities and Closed Won deals. We also target Customers for upsell and cross-sell.

Job Responsibility:

  • Report to the Director of Integrated Marketing in Digital Marketing
  • Accountable for achieving our Architecture, Engineering, and Construction pipeline and revenue targets
  • Responsible for the development of the strategy, plans, and execution of AEC vertical campaigns across digital marketing channels
  • Act as the AEC campaign subject matter expert within the digital marketing organization
  • In partnership with AEC Product Marketing team, shape the messaging and offer strategy for Architecture, Engineering and Construction (AEC) campaigns across North America and EMEA markets
  • In partnership with Digital Channel Owners, Partner Marketing, and Install Base Marketing, develop the strategy for campaigns
  • Manage marketing brief development and campaign plans, and set objectives and metrics by quarter
  • Develop the full-funnel content strategy for each campaign and work closely with Product Marketing to develop content
  • Own creation of campaign calendar and sequencing of tactic go-live dates
  • Develop High-Value Offers (HVOs) for MQL campaigns to encourage First Meetings and manage fulfillment of HVOs
  • Coordinate messages and plans with the Field Marketing team
  • Brainstorm new campaign ideas with sales and marketing teams
  • Oversee and manage the creation of all digital campaign assets
  • Write copy and manage all creative requirements for the campaigns
  • Working with Campaign Operations, manage all marketing operations requirements
  • Oversee distribution of content through digital channels
  • Work with channel owners to continuously optimize and pilot new digital channels
  • Ensure that all marketing activities are aligned/integrated from a messaging, content, and creative perspective
  • Orchestrate teams/resources to bring campaigns to market on time and on budget
  • Develop Outreach templates and Outreach sequences for Sales
  • Create A/B tests to test messaging within sequences
  • Ensure use of sequences, track usage, and performance
  • Meet with sales to determine what’s working and what’s not working
  • Leverage analytics tools such as Tableau that track campaign performance
  • Work with the Marketing Analytics team to develop new dashboards
  • Report on campaign performance on a weekly basis

Requirements:

  • Bachelor’s degree in Marketing, Communications, or any similar field
  • 5-7 years of experience in Advertising, Digital or Product Marketing
  • Experience in marketing to Architecture, Engineering and/or Construction firms required
  • Experience working as a Marketing Manager or a similar role
  • Experienced in strategy development and execution of multi-channel marketing campaigns
  • Proven track record of achieving or exceeding pipeline contribution targets
  • Strong understanding of AEC industry trends, workflows, and buyer personas
  • Willingness and ability to learn about Egnyte technology
  • Must have a solid understanding of digital marketing and digital marketing channels
  • Experience in demand gen marketing techniques is critical
  • Strong project management skills and familiarity with project management tools (Asana, Jira)
  • Strong communication (both verbal and written), presentation, and leadership skills
  • An ability to build and foster positive working relationships with cross-functional teams
  • Ability to juggle numerous complex and multi-channel campaigns at the same time
  • Forward-thinking, analytical, and problem-solving mindset
  • experience in navigating fast-paced, ambiguous environments
  • Curious and resourceful self-starter
  • Extremely organized, detail-oriented, and adept at creating and sticking to timelines
  • Proficient in Google Workspace, Microsoft Office, Slack, and Tableau
What we offer:
  • Competitive salaries
  • Medical insurance and healthcare benefits for you and your family
  • Fully paid premiums for Term life insurance
  • Personal Accident Insurance
  • Flexible hours and PTO
  • Mental wellness platform subscription
  • Gym and fitness reimbursement
  • Childcare reimbursement

Additional Information:

Job Posted:
January 13, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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