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Egnyte is the secure multi-cloud platform for content security and governance. Our Digital Marketing team creates and manages campaigns targeting non-customers with the objective of: 1) building our database of prospects, 2) nurturing prospects, and driving engagement to convert them to Marketing Qualified Leads that then get passed to Sales, and 3) help Sales convert them to Pipeline Opportunities and Closed Won deals. We also target Customers for upsell and cross-sell.
Job Responsibility:
Report to the Director of Integrated Marketing in Digital Marketing
Accountable for achieving our Architecture, Engineering, and Construction pipeline and revenue targets
Responsible for the development of the strategy, plans, and execution of AEC vertical campaigns across digital marketing channels
Act as the AEC campaign subject matter expert within the digital marketing organization
In partnership with AEC Product Marketing team, shape the messaging and offer strategy for Architecture, Engineering and Construction (AEC) campaigns across North America and EMEA markets
In partnership with Digital Channel Owners, Partner Marketing, and Install Base Marketing, develop the strategy for campaigns
Manage marketing brief development and campaign plans, and set objectives and metrics by quarter
Develop the full-funnel content strategy for each campaign and work closely with Product Marketing to develop content
Own creation of campaign calendar and sequencing of tactic go-live dates
Develop High-Value Offers (HVOs) for MQL campaigns to encourage First Meetings and manage fulfillment of HVOs
Coordinate messages and plans with the Field Marketing team
Brainstorm new campaign ideas with sales and marketing teams
Oversee and manage the creation of all digital campaign assets
Write copy and manage all creative requirements for the campaigns
Working with Campaign Operations, manage all marketing operations requirements
Oversee distribution of content through digital channels
Work with channel owners to continuously optimize and pilot new digital channels
Ensure that all marketing activities are aligned/integrated from a messaging, content, and creative perspective
Orchestrate teams/resources to bring campaigns to market on time and on budget
Develop Outreach templates and Outreach sequences for Sales
Create A/B tests to test messaging within sequences
Ensure use of sequences, track usage, and performance
Meet with sales to determine what’s working and what’s not working
Leverage analytics tools such as Tableau that track campaign performance
Work with the Marketing Analytics team to develop new dashboards
Report on campaign performance on a weekly basis
Requirements:
Bachelor’s degree in Marketing, Communications, or any similar field
5-7 years of experience in Advertising, Digital or Product Marketing
Experience in marketing to Architecture, Engineering and/or Construction firms required
Experience working as a Marketing Manager or a similar role
Experienced in strategy development and execution of multi-channel marketing campaigns
Proven track record of achieving or exceeding pipeline contribution targets
Strong understanding of AEC industry trends, workflows, and buyer personas
Willingness and ability to learn about Egnyte technology
Must have a solid understanding of digital marketing and digital marketing channels
Experience in demand gen marketing techniques is critical
Strong project management skills and familiarity with project management tools (Asana, Jira)
Strong communication (both verbal and written), presentation, and leadership skills
An ability to build and foster positive working relationships with cross-functional teams
Ability to juggle numerous complex and multi-channel campaigns at the same time
Forward-thinking, analytical, and problem-solving mindset
experience in navigating fast-paced, ambiguous environments
Curious and resourceful self-starter
Extremely organized, detail-oriented, and adept at creating and sticking to timelines
Proficient in Google Workspace, Microsoft Office, Slack, and Tableau
What we offer:
Competitive salaries
Medical insurance and healthcare benefits for you and your family