Advisor, Social Media

• Participate in the strategic planning of the brand’s overall content plan
• Act as a strategic content advisor to internal stakeholders
• Responsible for planning, creating, and distributing high-quality content across our digital platforms
• Participates in the development of strategy and the definition of a multi‑channel communication matrix
• Has a deep understanding of all channels, including TikTok, to optimize the distribution and impact of brand content
• Support the digital marketing team in developing the annual content plan
• Write, edit, and manage content across a range of formats
• Collaborate with stakeholders across departments
• Maintain and evolve our tone of voice, content guidelines, and editorial standards
• Manage the content calendar
• Create content briefs for our internal creative studio and work with copywriters and external suppliers
• Monitor content performance and optimize based on insights, feedback, and best practices

• Bachelor’s degree in marketing or a related field
• Minimum of five (5) years of experience developing, implementing and leading content and web strategies in a large organization
• Ability to interact effectively with a variety of external and internal contacts and team members
• Strong stakeholder management skills
• Can work autonomously
• Expert in written and verbal communication in French and English
• Highly organized and able to juggle multiple priorities in a fast-paced and stressful environment
• Strong Project Management skills
• Budget management & reporting skills
• Solid leadership skills and an ability to work in an extended team across business functions/units

Long form copy writing experience is considered an asset

• Insurance plans (Dental, medical, life insurance, disability, and more)
• Competitive base salary
• Retirement savings plan
• Employee Assistance Program
• Tele Health Program