Advisor, Product Marketing Job at Bombardier (Dorval)

Job Description

The Product Marketing team is responsible for creating and executing marketing strategies for our business jet portfolio, building the Bombardier brand, and supporting our Sales team. We develop innovative marketing campaigns, collateral and content to help sell our aircraft and position Bombardier business aircraft as the best in the industry and the most desirable brand for our clients.

Job Responsibility

Develop and implement product marketing campaigns that will strengthen the Bombardier brand and improve market perception for our products and services
Manage campaigns to ensure execution to plan and budget. Ensure visibility to senior leadership within Marketing
Engage with pilot influencers and aviation enthusiasts to share Bombardier content with new audiences and build relationships with key communities within business aviation
Take the initiative to propose creative, out-of-the-box initiatives aligned with current marketing and social media trends to keep Bombardier marketing relevant and on the cutting edge
Support the strategic planning and budget for marketing initiatives and campaigns in collaboration with cross-functional focals within Marketing and Communications
Be willing to travel to industry and customer events when required, as well as locally to visit aircraft and perform competitive analysis
Develop specific marketing/promotional material for key stakeholders and/or events, such as banners, fact sheets, brochures, etc
Monitor competitor marketing and social media content and report back to the team on news and insights
Support in the revision process for marketing content in our internal and external communications
Lead the development and creation of direct customer communications in the form of electronic direct mail pieces for email and WhatsApp
Manage allocated budgets, invoicing and financial reporting on projects.

Requirements

You hold a university degree in Marketing, Communication, Management, (or equivalent) or Aerospace Engineering in a recognized university
You have a minimum of five (5) years of experience in a marketing capacity or in a collaborative role with a marketing department or agency, aviation industry experience a plus
You work autonomously with expert time management and planning skills
You are comfortable working with a variety of stakeholders, including senior leadership and sales
You have good computer skills (Windows), including very strong skills in Excel and PowerPoint
You thrive in a fast-paced environment and can manage multiple projects at the same time
You have expert English written skills, copy writing experience a bonus
You have experience in creating, monitoring and posting social media content
You have experience working with creative agencies for advertising, video production, image retouching, collateral printing and production
You are a team player and are highly reliable
You have a clear drive for results.

Nice to have

aviation industry experience a plus
copy writing experience a bonus

What we offer

Insurance plans (Dental, medical, life insurance, disability, and more)
Competitive base salary
Retirement savings plan
Employee Assistance Program
Tele Health Program

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Advisor, Product Marketing

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