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Advertising Strategist

United States · Job Posted March 26, 2026
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Job Description

We’re looking for someone who: Loves marketing and continuous learning; Brings ideas to the table without waiting to be asked; Approaches challenges with creativity; Communicates clearly and loves collaborating with others; Values outcomes over rigid process. You’ll thrive here if you’re motivated to do work you’re proud of, you enjoy close collaboration, and you’re naturally curious about human psychology.

Job Responsibility

  • Build advertising strategies with your team’s content marketer, designer, and account director by identifying the best messages and channels for the audience
  • Build and manage ad campaigns across Google, Meta, LinkedIn, Reddit, and more
  • Conduct in-depth research to find the ideal keywords and audiences to target
  • Achieve target advertising results through account monitoring, A/B testing, and collaborating with your team on how to adjust strategy
  • Lead client communication for your work — communicate over calls what your strategy is, how you’re executing it, and what progress looks like
  • Learn business models and bottom-line factors for your clients, and make strategy decisions accordingly
  • Diagnose campaign performance issues and use strong critical thinking to create action plans to course correct when goals are off target
  • Take new information and training as an accelerator to personal growth, translating guidance into new action on your client accounts
  • Keep your strategic and technical knowledge updated by constantly learning about new marketing trends, economics, business strategy, and platform/channel updates

Requirements

  • Bachelor’s degree in marketing or related field (preferred, not required)
  • 2-5 years experience in ads management
  • Experience reaching key advertising metrics based on campaign strategy and execution
  • Strong analytical skills with extreme attention to detail
  • Excellent written and verbal communication skills
  • Outstanding troubleshooting, analytical, and problem-solving skills
  • Self-starter who is always trying to learn more in an ever-changing environment
  • Experience in at least 2-4 ad platforms: Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Twitter Ads, Google Analytics, Google Tag Manager
  • Proficiency in Google Workspace, especially Google Sheets

What we offer

  • Healthcare
  • Medical: 75% paid for employees
  • 50% for dependents
  • Dental: 75% paid for employees
  • 50% for dependents
  • Vision: 75% paid for employees
  • 50% for dependents
  • Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
  • HSA with up to $150/month match (rolls over and is yours permanently)
  • FSA option for dependent care
  • 401(k) with up to 4% company match
  • Remote Work
  • ROWE (Results Only Work Environment)
  • Parental Leave
  • Primary caregiver: 12 consecutive weeks paid
  • Secondary caregiver: 6 consecutive weeks paid
  • 97th Floor Library: Ask for a book and we’ll buy it
  • Conferences & Training: We cover most online trainings and local conferences, plus occasional out-of-state events (travel included) with manager approval
  • On-site Gym: 24/7 access with lockers and showers
  • Thanksgiving Point Corporate Pass: Up to 8 people per visit
  • discounts included
  • Sundance Corporate Pass: Winter and summer access for skiing, boarding, hiking, and more

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