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Advertising Director

Turkey, Istanbul · Job Posted June 14, 2026
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Job Description

As the Advertising Director, Turkey, you will own and grow Taboola’s advertiser business with Turkey as your primary market and engine of growth. This is a hands-on commercial leadership role: you will lead both halves of the engine — a team of sellers landing and scaling new business, and a team of account managers driving retention and growth — while staying personally close to the biggest deals and clients. You own the full customer lifecycle, advertiser strategy and the market book of business end to end – reporting directly to the Country Manager.

Job Responsibility

  • Leading both a team of sellers and a team of account managers to land, scale and retain business
  • Driving aggressive, high performance across both functions in order to grow the regional Book of Business
  • Defining the go-to-market strategy for each market across direct and agency routes
  • Effectively managing client expectations and ensuring successful campaign management end to end
  • Managing a robust pipeline and accurately forecasting new-business closure rates
  • Setting clear goals and KPIs for both the sales and account management teams
  • Understanding clients’ organizations, producing and maintaining up-to-date 'client mapping' for key accounts
  • Running quarterly account plans with the AMs and holding them accountable for ways to scale
  • Offering multiple Taboola products to a given client
  • Gaining excellent understanding of digital technology, video, and the revenue ecosystem
  • Working closely with regional and global leadership to consistently achieve and exceed revenue goals
  • Building a book of business with a strong ICP base
  • Pitching, signing and managing JBAs with key clients
  • Ensuring QBRs are delivered in a timely and effective fashion
  • Interacting with the project implementation team to manage client expectations and ensure successful implementation
  • Working collaboratively with other markets and teams
  • Conveying client feedback to Taboola’s product team regarding product development needs
  • Maintaining an active social and on-stage presence

Requirements

  • Minimum of 10 years in a senior commercial or advertising leadership position, with a background from a major agency, brand-side marketing team, or leading technology/ad-tech company
  • Deep familiarity with the Turkish advertising market
  • Fluency in advertiser measurement frameworks — CAC, LTV, incrementality, MMM and attribution gaps
  • Proven experience directly managing, recruiting and developing both a sales team and an account management team — combined headcount of at least 4 people
  • A natural leader and coach
  • Proven success in securing and scaling customer budgets, and in growing and retaining existing accounts post-sale
  • Relentless track record independently building, pursuing and closing a large pipeline of leads, and running structured account and retention plans
  • Significant experience in structuring and negotiating deals within the digital media space
  • Experience mentoring sellers and account managers
  • Must be technologically savvy
  • Experienced in building great team culture and camaraderie across distributed, multi-market teams
  • Ability to work in a fast-paced, quickly changing environment and to consistently learn, adapt and develop
  • Native Turkish and fluency in English is required
  • Willingness to travel regularly across the region
  • Working with performance customers would be highly beneficial

Nice to have

Working with performance customers would be highly beneficial

What we offer

  • 20 days holiday
  • excellent health insurance
  • some flexible working
  • stock options

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