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To ensure all marketing, advertising, and customer communications for both residential and business, are fully compliant with UK Advertising Standards Authority (ASA) rules, CAP Code guidelines, and relevant regulatory requirements (e.g., Ofcom). The role will safeguard the organisation from regulatory risk while enabling effective, clear, and competitive marketing messaging.
Job Responsibility
Review all marketing campaigns, promotional messaging, Press releases, Social Media and advertising creative prior to release
Ensure compliance with ASA/CAP Code, particularly in areas such as pricing claims and promotional claims
Approve, reject, or recommend amendments to ensure messages are accurate, clear, and not misleading
Act as the subject matter expert on ASA advertising standards and telecom-specific advertising rules
Propose and identify appropriate supporting evidence to substantiate marketing claims
Interpret and apply regulatory updates to ongoing and future campaigns
Maintain a compliance framework aligned with ASA and Ofcom requirements
Work closely with Marketing, Brand and Product teams to ensure compliance is embedded in campaign development
Provide clear, pragmatic guidance that balances compliance with commercial objectives
Support campaign planning by advising on compliant positioning and claims early in the process
Identify potential regulatory risks in marketing and advertising activities
Maintain an audit trail of approvals and decision-making processes
Manage responses to ASA complaints or investigations
Develop and deliver training to marketing and commercial teams on ASA rules and best practice
Create and maintain internal guidelines, templates, and checklists for compliant advertising
Promote a culture of compliance and accountability across the organisation
Draft, review, and approve promotional terms and conditions across marketing and sales collateral
Ensure all customer-facing disclaimers, eligibility criteria, pricing conditions, and promotional limitations are accurately reflected across digital, print, broadcast, and partner channels
Work closely with Product and Commercial teams to ensure terms and conditions appropriately support marketing claims and reduce regulatory risk
Maintain standard templates and approval processes for promotional copy, disclaimers, and offer terms
Requirements
Strong knowledge of ASA/CAP Code and UK advertising regulations
Experience in telecoms, broadband, or a highly regulated industry preferred
Ability to interpret complex regulations and translate them into practical guidance
Excellent attention to detail and strong judgement
Confident stakeholder management and communication skills