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We are seeking a talented and driven Design and Advertising Specialist to join our marketing team. The ideal candidate will have a passion for creating visually compelling designs and developing impactful advertising campaigns across multiple platforms. With a keen eye for detail and a strategic mindset, you will play a pivotal role in shaping brand identity, driving engagement, and executing results-driven marketing initiatives. Drawing from extensive experience in leading successful marketing strategies, including product launches and promotions, you will bring innovative ideas that enhance market penetration and ensure brand consistency. Your expertise will also contribute to managing creative projects from concept to completion, ensuring high-quality results while meeting deadlines.
Job Responsibility:
Create high-quality, visually engaging designs for print, digital, and video content using Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Develop and maintain product collateral such as brochures, signage, packaging, and digital product sheets, ensuring brand consistency
Develop and maintain product brochures, ensuring design consistency, accurate product information, and regular updates to reflect evolving product lines
Design and execute assets for product launches, including marketing materials, digital campaigns, and event collateral, to maximize visibility and market penetration
Produce in-store displays and signage, including posters, shelf talkers, banners, and countertop displays, ensuring alignment with brand guidelines and messaging
Design custom trade show booths and event materials, including banners, backdrops, and promotional items, to enhance brand visibility
Produce video content, including product demos, testimonials, and brand storytelling, using Final Cut Pro or Adobe Premiere Pro
Create and execute multi-channel advertising campaigns, track and optimize performance
Conceptualize and design creatives tailored to web, social media, email, and print, maintaining consistent messaging
Design branded visuals, animations, and videos for social media, enhancing engagement and visibility
Manage content calendars to ensure a consistent, strategic social media presence
Develop SEO-optimized digital content for websites, landing pages, and email marketing campaigns
Utilize Final Cut Pro and Adobe Premiere Pro to produce and edit high-quality videos, including product demos, testimonials, and brand storytelling
Create instructional and training videos to support sales teams and enhance customer education
Capture compelling content that highlights product features and reinforces brand identity
Manage vendor relationships to ensure timely and cost-effective delivery of materials
Oversee quality assurance for assets produced by external partners, maintaining brand standards
Coordinate with partners on co-branded campaigns and trade show collaborations
Requirements:
Bachelor's degree in Graphic Design, Advertising, or a related field
3+ years experience in graphic design and advertising, preferably in a creative agency or in-house marketing team
3+ years experience in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Strong portfolio showcasing a range of creative and effective advertising campaigns
Ability to manage high-volume production environments
Experience with retail display systems
Experience with catalog, brochure, sales sheet layout
Comfort working in a fast-paced, multi-stakeholder environment
Ability to independently execute without heavy oversight
Advanced proficiency in Adobe InDesign, with a strong emphasis on precision, high-quality execution, and brand consistency
Proven ability to manage multiple projects simultaneously while delivering exceptional results under tight deadlines
Creative problem-solver with a talent for developing fresh, innovative design solutions
Excellent visual and verbal communication skills, translating ideas into clear, compelling design concepts
Experience managing advertising and design projects from concept through final delivery
Expertise in designing trade show booths, event marketing materials, and large-format graphics
Highly organized with strong time-management skills and attention to detail
Strong portfolio demonstrating a diverse range of creative work across platforms and mediums
What we offer:
health, dental, and vision plans
health savings accounts (HSA)
flexible spending accounts
401(K) retirement plan with an attractive employer match