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Advertising and Design Specialist

United States, Watertown 83500.00 - 96000.00 USD / Year · Job Posted February 21, 2026
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Job Description

We are seeking a talented and driven Design and Advertising Specialist to join our marketing team. The ideal candidate will have a passion for creating visually compelling designs and developing impactful advertising campaigns across multiple platforms. With a keen eye for detail and a strategic mindset, you will play a pivotal role in shaping brand identity, driving engagement, and executing results-driven marketing initiatives. Drawing from extensive experience in leading successful marketing strategies, including product launches and promotions, you will bring innovative ideas that enhance market penetration and ensure brand consistency. Your expertise will also contribute to managing creative projects from concept to completion, ensuring high-quality results while meeting deadlines.

Job Responsibility

  • Create high-quality, visually engaging designs for print, digital, and video content using Adobe Creative Suite (InDesign, Photoshop, Illustrator)
  • Develop and maintain product collateral such as brochures, signage, packaging, and digital product sheets, ensuring brand consistency
  • Develop and maintain product brochures, ensuring design consistency, accurate product information, and regular updates to reflect evolving product lines
  • Design and execute assets for product launches, including marketing materials, digital campaigns, and event collateral, to maximize visibility and market penetration
  • Produce in-store displays and signage, including posters, shelf talkers, banners, and countertop displays, ensuring alignment with brand guidelines and messaging
  • Design custom trade show booths and event materials, including banners, backdrops, and promotional items, to enhance brand visibility
  • Produce video content, including product demos, testimonials, and brand storytelling, using Final Cut Pro or Adobe Premiere Pro
  • Create and execute multi-channel advertising campaigns, track and optimize performance
  • Conceptualize and design creatives tailored to web, social media, email, and print, maintaining consistent messaging
  • Design branded visuals, animations, and videos for social media, enhancing engagement and visibility
  • Manage content calendars to ensure a consistent, strategic social media presence
  • Develop SEO-optimized digital content for websites, landing pages, and email marketing campaigns
  • Utilize Final Cut Pro and Adobe Premiere Pro to produce and edit high-quality videos, including product demos, testimonials, and brand storytelling
  • Create instructional and training videos to support sales teams and enhance customer education
  • Capture compelling content that highlights product features and reinforces brand identity
  • Manage vendor relationships to ensure timely and cost-effective delivery of materials
  • Oversee quality assurance for assets produced by external partners, maintaining brand standards
  • Coordinate with partners on co-branded campaigns and trade show collaborations

Requirements

  • Bachelor's degree in Graphic Design, Advertising, or a related field
  • 3+ years experience in graphic design and advertising, preferably in a creative agency or in-house marketing team
  • 3+ years experience in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Strong portfolio showcasing a range of creative and effective advertising campaigns
  • Ability to manage high-volume production environments
  • Experience with retail display systems
  • Experience with catalog, brochure, sales sheet layout
  • Comfort working in a fast-paced, multi-stakeholder environment
  • Ability to independently execute without heavy oversight
  • Advanced proficiency in Adobe InDesign, with a strong emphasis on precision, high-quality execution, and brand consistency
  • Proven ability to manage multiple projects simultaneously while delivering exceptional results under tight deadlines
  • Creative problem-solver with a talent for developing fresh, innovative design solutions
  • Excellent visual and verbal communication skills, translating ideas into clear, compelling design concepts
  • Experience managing advertising and design projects from concept through final delivery
  • Expertise in designing trade show booths, event marketing materials, and large-format graphics
  • Highly organized with strong time-management skills and attention to detail
  • Strong portfolio demonstrating a diverse range of creative work across platforms and mediums

What we offer

  • health, dental, and vision plans
  • health savings accounts (HSA)
  • flexible spending accounts
  • 401(K) retirement plan with an attractive employer match
  • wellness programs
  • life insurance
  • long term disability insurance
  • paid time off
  • parental leave

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