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BlackRock’s Digital Marketing Team is looking for a technically strong and detail-oriented professional to lead the design, implementation, and optimization of digital analytics. This role blends technical & architecture lead with Adobe Analytics, Customer Journey Analysis (CJA) and Tealium / Adobe Launch. The ideal candidate will thrive in hands-on environments, have deep expertise in Adobe Analytics & CJA workflows, and can architect scalable data collection strategies using Adobe Launch / Tealium and AEP (RT-CDP). The candidate will play a critical role in enabling data-driven decision-making across marketing. In addition, the candidate will be able to analyze data to uncover key insights & trends for businesses to support their decision making. This includes the ability to create dashboards, complex audience segments and advance analytics & attribution models.
Job Responsibility:
Lead the technical implementation and configuration of Adobe Analytics in collaboration with the web tech solutions team, including variable mapping (eVars, props, events), processing rules, and virtual report suites
Develop and enforce tagging standards and data layer specifications across web properties. Troubleshoot and resolve data collection issues using debugging tools
Architect and maintain Customer Journey Analytics (CJA) datasets, connections, and workspaces to support cross-channel analysis
Design and manage Adobe Launch workflows, including rule creation, data element configuration, and extension management for scalable and maintainable tagging
Collaborate with digital, product & client marketing, and engineering teams to translate business goals into analytical solutions
Ensure data integrity, compliance and governance with our analytics platforms
Analyse web behavioural data to uncover insights, trends and support data-driven decision making
Stay current with Adobe Experience Cloud updates and industry best practices
Requirements:
5+ years of hands-on experience with Adobe Analytics and Tag management (Tealium iQ or Adobe Launch) with proven success in both architecture and implementation
Proven experience with Adobe Customer Journey Analytics (CJA), data views configurations and setting up data connections via AEP
Deep understanding of Adobe Analytics & CJA workflows including eVars, props, events, classifications, data views and processing rules
Strong expertise in tag management workflows within Tealium iQ or Adobe Launch, rule-based triggers, data layer & event forwarding
Proficiency in JavaScript, HTML, and web technologies relevant to analytics tagging
Understanding of data through A4T (analytics for Target)
Strong expertise in creating analytics dashboards with advanced analytics, attribution & journey analysis and complex segmentation
Fluent in translating insights that are visually interactive, digestible & actionable for the stakeholders
Experience with data visualization tools (e.g., Tableau, Power BI)
Fast learner, collaborative mindset, and excellent communication skills
Strong problem-solving skills and attention to detail
Comfortable working in a fast-paced, cross-functional, and global environment
Nice to have:
Experience with Adobe Target, RT-CDP (AEP) is a plus