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The Adobe Analytics & Customer Journey Analytics Expert is responsible for designing, implementing, and optimizing digital analytics solutions to deliver actionable insights across web, mobile, and omnichannel experiences. This role bridges technical implementation and business strategy, ensuring data accuracy, advanced analysis, and insight-driven decision-making.
Job Responsibility:
Design and maintain Solution Design References (SDRs) for Adobe Analytics implementations
Configure and manage report suites, eVars, props, events, classifications, and processing rules
Set up and manage Connections and Data Views in Customer Journey Analytics (CJA)
Implement data collection tags using Adobe Launch or other tag management systems
Define and implement cross-device tracking and identity stitching strategies
Integrate online and offline datasets (POS, CRM, marketing platforms) into CJA via Adobe Experience Platform
Apply and maintain data governance, compliance, and privacy standards (GDPR, CCPA)
Build and maintain interactive dashboards in Analysis Workspace and CJA
Develop attribution models, funnel/pathing analyses, and provide actionable insights
Partner with Adobe Target & personalization teams for A/B testing and campaign optimization
Collaborate with marketing, product, UX, and development teams to align analytics with business goals
Train internal teams on using Adobe Analytics and CJA effectively
Stay updated on Adobe Analytics & CJA feature releases, industry trends, and best practices
Requirements:
3 – 7+ years of experience in web/digital analytics, with proven hands-on Adobe Analytics & CJA expertise
Proven expertise in Adobe Analytics (eVars, props, events), CJA (Connections, Data Views), Adobe Experience Platform, and Adobe Launch
Strong grasp of segmentation, attribution modeling, funnel analysis, and statistical analysis
Ability to translate raw data into business-ready insights with clear recommendations
Excellent communication skills with the ability to enable and upskill stakeholders
Strong business acumen and comfort collaborating with cross-functional teams
A track record of troubleshooting tracking/reporting issues and ensuring data quality
Nice to have:
Working knowledge of SQL, API integrations, and predictive modeling
Experience with cross-device tracking and identity stitching strategies
Familiarity with data governance and compliance standards
Exposure to optimization and personalization initiatives using Adobe Target or similar tools
What we offer:
Competitive salary
Flexible work-life balance with a 5-day working Policy
Paid time off
Learning & Development bonus
Health coverage
Rewards & Recognitions
Event & Festivals celebrations
Ongoing training programs
Onsite opportunities
Recognition opportunities for open-source contributions