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Robert Half Logo Robert Half · Education

Admissions and Marketing Assistant

United States, Boston 50000.00 - 65000.00 USD / Year · Job Posted March 20, 2026
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Job Description

The Admissions and Marketing Assistant supports enrollment objectives and enhances brand visibility through administrative, communications, and event support. This role ensures a seamless, welcoming experience for families from initial inquiry to a student’s first day, while actively participating in marketing activities that highlight the school’s values and programs.

Job Responsibility

  • Qualify prospective families, conduct initial and follow-up calls, and pass qualified leads to the Admissions Manager
  • Schedule school visits, virtual meetings, and maintain a customer-focused communication approach
  • Manage the CRM (Salesforce), keeping lead pipelines clean and accurate with timely data entry and updates
  • Nurture leads through follow-up calls and emails, provide feedback on lead quality, and support effective campaign improvements
  • Guide families through the admissions process, ensuring high-quality written and verbal communications and a positive experience
  • Build rapport with families, understand their needs, and personalize responses
  • Support school recruitment and community events, assist during tours, interviews, and student visit days
  • Drive engagement at every stage of the admissions pipeline, follow best practices in communication, and ensure timely closure of leads
  • Articulate brand messages and value propositions consistently throughout the admissions journey
  • Support re-enrollment and retention processes, participate in committee meetings, and help identify and mitigate risks
  • Maintain knowledge of admissions policies and regulatory requirements, ensure a smooth admissions workflow, and manage required documentation
  • Capture and manage data in CRM systems, ensuring accuracy for new and existing students
  • Assist with creation and distribution of marketing materials, organizing inventory for events, and supporting photography/videography for promotions
  • Provide general support to the Admissions and Marketing Managers and actively engage in community-facing activities

Requirements

  • Bachelor’s degree or equivalent, ideally with experience in marketing, communications, education, or related fields
  • Strong organizational, analytical, interpersonal, and written communication skills
  • Proficiency in Microsoft Office and basic design tools (e.g., Canva)
  • experience with CRM platforms (Salesforce preferred)
  • Quick learner able to adapt to new technologies
  • Professional demeanor with commitment to excellent customer service
  • Effective time management and multitasking abilities
  • Team-oriented, collaborative approach

What we offer

  • medical, vision, dental, and life and disability insurance
  • company 401(k) plan
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