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Disney’s Addressable Ad Operations team is seeking an Account Manager who will be an exceptional addition to our Sales and Advertising Operations team on one or more of our exciting brands. These brands are composed of The Walt Disney Company’s (NYSE: DIS) global entertainment and news television properties, owned television stations, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, ESPN, Hulu, Disney Channels Worldwide, Freeform, FX and National Geographic as well as Disney/ABC Domestic Television and Disney Entertainment.
Job Responsibility
Support high-profile and complex video/display ad campaigns for top-tier advertisers across all of Disney’s digital platforms
Ensure accurate campaign set-up on ad server/SSPs
Partner with various internal and external campaign stakeholders to ensure successful execution of direct and programmatic campaigns
Assist clients with Direct, PMP and/or Programmatic Guaranteed set-up
Secure campaign assets and drive creative kick-off calls
Ensure client’s ad creative is to spec and communicate changes required to clients/DSPs
Manage campaign implementation, including the trafficking of video/display assets and ad tags
Provide top-tier client communication specifically related to the ad experience, programmatic offerings, delivery, optimization, reporting expectations, and billing reconciliation
Leveraging automation to expedite accuracy and delivery where possible
Troubleshoot campaign performance by investigating ad server bugs, third-party discrepancies, and under-delivery issues
Test video/display assets across OTT, mobile, and desktop
Provide full campaign delivery by providing screenshots and cadenced campaign reporting, inclusive of post-campaign reporting insights
Support all advertisers strategically, regularly suggesting optimizations and insights around their campaigns to foster brand loyalty
Project management of custom/complex ad offerings, including content sponsorships and new or intricate creative ad formats
Become an authority in our direct business offerings/SSPs/the programmatic advertising ecosystem
Collaborate with stakeholders to close out monthly billing and resolve monthly and ongoing invoicing queries for all managed campaigns
On-call support may be required for after-hours client-related emergencies
Requirements
2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company, with a strong emphasis in client-facing positions, digital and online media experience preferred
Digital ad trafficking experience in programmatic/direct/both
Experience within the digital online ecosystem, including familiarity with third-party ad servers such as DCM, Adform, Innovid, etc., as well as ad serving technologies such as VAST and VPAID
Familiarity with Advertising Research and Verification vendors like Nielsen, DoubleVerify, Integral Ad Science, Millard Brown, etc.
Professional written/verbal communication skills, both internally and externally with customers
Ability to articulate thoughts and concepts fluidly
Personality to quickly build rapport and build professional relationships
Quick learner and detail-oriented
strategic thinking, analytical and problem-solving skills
Proven project management skills with the ability to simultaneously manage and deliver requests from various stakeholders
Expertly proficient with Microsoft Excel and PowerPoint
ability to quickly learn and grow new productivity software application tools
Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required
Nice to have
Bachelor’s degree with a focus in media, advertising, or other meaningful experience
Strong interest in the digital media, advertising, and emerging technology industries
Love and comfort with all things tech including
understanding of consumer websites, mobile/tablet devices, over-the-top and connected TV platforms, industry ad servers and custom ad products
Working familiarity with a broad range of business functional disciplines, including ad sales, creative services production, revenue operations, inventory planning, yield optimization and marketing
Knowledgeable about industry ad categories, various modes of online ad sales channels and ability to translate those customer requirements into technical/operational solutions