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The Ad Sales Team Lead is responsible for driving revenue growth through the effective leadership of a high-performing digital advertising sales team. This role combines people leadership, pipeline discipline, and consultative selling to help advertisers achieve measurable business outcomes through advertising solutions. Working closely with Sales Managers and cross-functional partners, you will lead a team of Ad Sales Executives across SMB and Mid-Market segments, ensuring consistent execution, strong productivity, and reliable quota attainment. Success in this role requires commercial acumen, operational rigor, and a data-driven leadership mindset. You will act as both a people leader and deal sponsor, ensuring excellence across revenue delivery, activity standards, quality, and forecast accuracy.
Job Responsibility
Lead, coach, and performance-manage a team of Ad Sales Executives across SMB and Mid-Market segments
Own team-level quota attainment, pipeline coverage, forecast accuracy, and productivity KPIs
Set clear daily, weekly, and monthly performance expectations (e.g. outreach volume, pipeline progression, SLA adherence)
Run a structured inspection cadence including pipeline reviews, call coaching, and quality scorecard reviews
Drive effective onboarding and ramp programs aligned to seller experience levels
Create individualized performance plans to support continuous development and progression