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We’re looking for an AdOps Director who’s both a leader and a doer, someone who can set the vision while staying close to the work. You’ll lead a team of ad strategists and media buyers, building systems for performance, mentoring talent, and ensuring every campaign meets the highest standard. This role is ideal for a player-coach: someone who knows how to balance high-level strategy with hands-on execution. You’ll help shape RedTag’s paid media approach, guide innovation in how we plan and optimize campaigns, and roll up your sleeves when needed to troubleshoot, train, or jump into the details.
Job Responsibility:
Develop and oversee integrated paid media strategies across search, social, programmatic, video, Amazon, display, and traditional channels
Identify emerging trends and tools to keep RedTag’s media approach sharp, efficient, and future-ready
Translate data into insights and action plans that drive measurable business outcomes
Define KPIs, performance goals, and optimization frameworks for all paid media initiatives
Lead, mentor, and empower a team of media buyers and ad strategists, driving excellence through collaboration, accountability, and learning
Get in the weeds when needed: review campaign builds, troubleshoot delivery issues, and provide hands-on coaching
Foster a culture of curiosity and growth where experimentation is encouraged, and learning is constant
Build clear training pathways to strengthen team expertise in performance strategy and execution
Partner with clients to understand business goals and translate them into clear, data-backed media strategies
Present performance insights, strategic recommendations, and optimization plans to executive stakeholders
Collaborate with Creative, BrandOps, and Account teams to align media strategies with creative vision and client objectives
Oversee campaign budgets, pacing, and forecasting with precision
Ensure seamless execution, optimization, and reporting across all platforms
Maintain relationships with media vendors, technology partners, and analytics providers
Continuously refine processes to improve efficiency and campaign performance
Requirements:
Bachelor’s degree in Marketing, Advertising, or related field
10+ years of experience in digital advertising or paid media
At least 3 years in a leadership role
Proven success managing multimillion-dollar campaigns and guiding high-performing teams
Mastery of Google Ads, Meta Ads, LinkedIn, TikTok, YouTube, DSPs, and programmatic platforms
Experience blending digital and traditional media into cohesive strategies
Strong command of analytics tools (Google Analytics, Tag Manager, Looker Studio, Agency Analytics, etc.)
Familiarity with audience segmentation, conversion optimization, and performance tracking
Excellent communication, presentation, and leadership skills
Strong project management and organizational skills
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