Ad Operations & Technology Specialist, Hewlett Packard Enterprise

Hewlett Packard Enterprise

Location:
United States, Boston

Category:
-

Contract Type:
Employment contract

Salary:

78700.00 - 181200.00 USD / Year

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Job Description:

Use marketing skills and technologies to develop and implement a web or interactive strategy to reach online customers and prospects or internal audiences. Drive an intuitive, engaging, relevant and integrated online experience that drives revenues and leads while increasing customer loyalty and building stronger customer or employee relationships.

Job Responsibility:

plan, execute and measure web or interactive marketing programs and technologies to reach online customers or internal audiences
plan, execute and measure the online customer experience strategy and roadmap for a business or country
develop and drive editorial strategies and content for online properties, landing pages or websites
provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective
establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, TCE
manage and direct assigned agencies or contractors as needed
manage program budgets as assigned

Requirements:

BA or BS degree in Communications, Marketing or Computer Science
expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies
5+ years of experience in interactive marketing or customer experience/user interface
solid writing and editing for the web - some peer or manager edits typically needed
solid web analytical skills (measurement, ROI, forecasting)
organization and program management skills
ability to link interactive plans and activities to business results
solid knowledge and understanding of interactive media, tools and technologies (all channels and pricing models)
solid knowledge of Internet principles and web site production
solid knowledge of direct marketing and CRM
maintain company marketing management systems as needed

Nice to have:

web analytical skills (measurement, ROI, forecasting)
direct marketing and CRM knowledge

What we offer:

comprehensive suite of benefits that supports physical, financial and emotional wellbeing
specific programs catered to helping you reach any career goals
unconditional inclusion in the workplace

Additional Information:

Job Posted:
October 04, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Ad Operations & Technology Specialist