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Ad Operations & Technology Specialist

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Hewlett Packard Enterprise

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Location:
United States , Boston

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Category:
-

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Contract Type:
Employment contract

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Salary:

78700.00 - 181200.00 USD / Year
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Job Description:

Use marketing skills and technologies to develop and implement a web or interactive strategy to reach online customers and prospects or internal audiences. Drive an intuitive, engaging, relevant and integrated online experience that drives revenues and leads while increasing customer loyalty and building stronger customer or employee relationships.

Job Responsibility:

  • plan, execute and measure web or interactive marketing programs and technologies to reach online customers or internal audiences
  • plan, execute and measure the online customer experience strategy and roadmap for a business or country
  • develop and drive editorial strategies and content for online properties, landing pages or websites
  • provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective
  • establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, TCE
  • manage and direct assigned agencies or contractors as needed
  • manage program budgets as assigned

Requirements:

  • BA or BS degree in Communications, Marketing or Computer Science
  • expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies
  • 5+ years of experience in interactive marketing or customer experience/user interface
  • solid writing and editing for the web - some peer or manager edits typically needed
  • solid web analytical skills (measurement, ROI, forecasting)
  • organization and program management skills
  • ability to link interactive plans and activities to business results
  • solid knowledge and understanding of interactive media, tools and technologies (all channels and pricing models)
  • solid knowledge of Internet principles and web site production
  • solid knowledge of direct marketing and CRM
  • maintain company marketing management systems as needed

Nice to have:

  • web analytical skills (measurement, ROI, forecasting)
  • direct marketing and CRM knowledge
What we offer:
  • comprehensive suite of benefits that supports physical, financial and emotional wellbeing
  • specific programs catered to helping you reach any career goals
  • unconditional inclusion in the workplace

Additional Information:

Job Posted:
October 04, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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