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Our Ad Operations Supervisors are highly-capable media professionals, with a few well-crafted skills looking to expand their capabilities. Being in platform, and managing the technical aspects of day-to-day campaign management, excites them. They’re logistically savvy as they guide campaign setup and other media operation workflows, to ensure campaigns are setup for success, prior to launch. In addition, they work well with other parts of the media equation and are interested in providing strategic insight to help assist our Media Managers in the development of media plans that they’ll be in-turn, helping to execute.
Job Responsibility:
Manage the implementation, execution and optimization of digital advertising campaigns across multiple platforms, such as Google and Microsoft Ads
Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives
Search Execution: Implement comprehensive search strategies ranging from optimized keyword portfolios, designing and executing ad copy, general A/B testing (ad copy, match types, bid strategies, etc.), and leading campaign restructures
Analytics & Operations Strategy: Provide high-end monitoring and reporting of media activity. Monitor KPIs (CPA, ROAS) on a daily basis. Work on standard and executive-level reporting and activity summaries
Sales Activity Support: Interact on a day-to-day basis with the agency’s Media Operations team to ensure campaign optimization and success
Support agency teams during operational and business reviews and acting as a critical team member for operational and technical discussions
Campaign Monitoring: Identifying and escalating potential technical issues, identifying and building specifications on potential market needs requiring technical developments
Manage a team of ad operations specialists, associates, and managers
Onboard new hires using agency and industry best practices
Ongoing strategic media recommendations
Comfort leading client-facing calls
Host internal and external training
Requirements:
Must be located in DFW or willing to relocate
7+ years of working experience in digital ad operations or technical account manager role within the digital advertising field
Strong knowledge of keyword research, writing ad copy, best practices regarding campaign/ad group setup, and overall understanding of auction dynamics
Previous experience and knowledge within the search landscape including PMAX and Google Shopping
Outstanding analytical and project management skills
Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure is essential
Ability to work effectively with internal team members and external clients and other agency partners
Ability to create accurate projections based on data analysis
Ability to multi-task and perform under pressure
Proactive initiative — A team player who is accountable for delivering accurate, timely and insightful report, recommendations and POVs
Bachelor’s degree, and a Master’s degree is a plus
Supervisory experience
Experience running multi-million dollar media investments
Nice to have:
Experience in social channels such as Meta, LinkedIn, TikTok, Snapchat, as well as DSPs such as The Trade Desk, DV360, Viant, Basis, and more is a plus
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