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Our Activation Manager plays a pivotal role in ensuring the flawless execution of marketing programs, serving as the bridge between internal teams, client partners, and the frontlines of our activations. This is a threefold role—part people manager, part HR/logistics coordinator, and part client-facing operator. You will lead program execution from end to end, overseeing field teams (drivers, tour managers, brand ambassadors), managing payroll and staffing workflows, and being the go-to contact for clients once the asset hits the road. You’ll own communication, coordination, and escalation across every touchpoint of the activation.
Job Responsibility:
Plan, coordinate, and execute all elements of assigned activations, including routing, scheduling, asset readiness, and market support
Manage program budgets, forecasts, and vendor relationships
Ensure DOT compliance and asset preparation for on-the-road success
Travel to client sites and program markets as needed for oversight, setup, or troubleshooting
Manage and develop field teams: drivers, tour managers, and brand ambassadors
Oversee onboarding, scheduling, timesheet approval, and payroll coordination for field staff
Serve as the primary internal escalation point for staff concerns and ensure alignment with company standards and brand expectations
Communicate daily with field teams to assess progress, troubleshoot, and keep morale high
Act as the main client point-of-contact during live activations—proactively communicating updates, responding to concerns, and solving challenges in real time
Maintain positive, professional relationships with clients and agency partners through consistent and clear communication
Provide post-activation wrap-ups and event reports that include ROI analysis, photos, video content, and key insights
Requirements:
3–5 years of experience in account management, field operations, tour management, or experiential marketing
Demonstrated experience managing teams in a fast-paced, multi-program environment
Proficient in Microsoft Office (Excel, Outlook, PowerPoint)
tech-savvy and comfortable with field reporting tools
Strong interpersonal and communication skills
able to inspire trust and lead through influence
Excellent organizational and problem-solving abilities
thrives under pressure and deadlines
Self-starter with a solution-oriented mindset and strong attention to detail
Willingness to travel and work outside traditional office hours when needed
Nice to have:
Have experience in mobile marketing tours, DOT regulations, or asset logistics
Understand the rhythms of brand activations and live event execution
Have led teams across multiple states or time zones
Have a knack for simplifying chaos and turning stress into smiles
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