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Lime Media Group, Inc Logo Lime Media Group, Inc · -

Activation Manager

United States, Rockwall · Job Posted December 24, 2025
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Job Description

Our Activation Manager plays a pivotal role in ensuring the flawless execution of marketing programs, serving as the bridge between internal teams, client partners, and the frontlines of our activations. This is a threefold role—part people manager, part HR/logistics coordinator, and part client-facing operator. You will lead program execution from end to end, overseeing field teams (drivers, tour managers, brand ambassadors), managing payroll and staffing workflows, and being the go-to contact for clients once the asset hits the road. You’ll own communication, coordination, and escalation across every touchpoint of the activation.

Job Responsibility

  • Plan, coordinate, and execute all elements of assigned activations, including routing, scheduling, asset readiness, and market support
  • Manage program budgets, forecasts, and vendor relationships
  • Ensure DOT compliance and asset preparation for on-the-road success
  • Travel to client sites and program markets as needed for oversight, setup, or troubleshooting
  • Manage and develop field teams: drivers, tour managers, and brand ambassadors
  • Oversee onboarding, scheduling, timesheet approval, and payroll coordination for field staff
  • Serve as the primary internal escalation point for staff concerns and ensure alignment with company standards and brand expectations
  • Communicate daily with field teams to assess progress, troubleshoot, and keep morale high
  • Act as the main client point-of-contact during live activations—proactively communicating updates, responding to concerns, and solving challenges in real time
  • Maintain positive, professional relationships with clients and agency partners through consistent and clear communication
  • Provide post-activation wrap-ups and event reports that include ROI analysis, photos, video content, and key insights

Requirements

  • 3–5 years of experience in account management, field operations, tour management, or experiential marketing
  • Demonstrated experience managing teams in a fast-paced, multi-program environment
  • Proficient in Microsoft Office (Excel, Outlook, PowerPoint)
  • tech-savvy and comfortable with field reporting tools
  • Strong interpersonal and communication skills
  • able to inspire trust and lead through influence
  • Excellent organizational and problem-solving abilities
  • thrives under pressure and deadlines
  • Self-starter with a solution-oriented mindset and strong attention to detail
  • Willingness to travel and work outside traditional office hours when needed

Nice to have

  • Have experience in mobile marketing tours, DOT regulations, or asset logistics
  • Understand the rhythms of brand activations and live event execution
  • Have led teams across multiple states or time zones
  • Have a knack for simplifying chaos and turning stress into smiles
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