Job Description:
As Acquisition / SEO Lead for the DACH market, you will play a key role in defining and driving the full customer acquisition strategy for one of Haypp Group’s most strategically important regions. You will lead and develop a team of four specialists — two SEO specialists and two content specialists based in Stockholm — while initially working remotely as part of our growing DACH commercial and marketing team. SEO is our core strategic growth lever, but this role takes a holistic view on acquisition—combining organic search with paid media, content, digital PR, affiliates, social, and emerging discovery channels. You will also help navigate the evolving search landscape and ensure continued visibility and growth across key digital touchpoints. You will work cross-functionally with product, tech, CRM, content, PR, paid marketing, and commercial teams, acting as the primary acquisition and SEO stakeholder for the DACH markets. While paid marketing execution is managed by the global paid marketing team, you will define local priorities, campaign direction, budget allocation, and performance goals for the market. This is a hands-on and commercially driven leadership role where you balance strategic ownership with operational depth, while managing and developing the SEO and content team. You will be responsible for ensuring a relevant commercial and campaign calendar for the DACH market, collaborating closely with the paid marketing team to align campaigns, priorities, and seasonal initiatives. You will be part of the DACH business unit, operating in a fast-paced and entrepreneurial environment where adaptability, collaboration, and innovation are key.
