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CBM Australia · -

Acquisition and Growth Manager

Australia, Richmond, Melbourne · Job Posted April 12, 2026
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Job Description

Provide strategic leadership of CBM Australia’s donor acquisition and reactivation function, driving sustainable growth of the active supporter base through multi-channel acquisition strategy, investment allocation, and channel portfolio management within our Fundraising and Engagement department.

Job Responsibility

  • Lead the development and growth of CBM Australia’s acquisition and reactivation strategy with accountability for new donor revenue targets, cost-per-acquisition performance, and active donor base growth
  • Manage external agency relationships at a strategic level and provide strategic direction to the Fundraising Specialist — Acquisition & Reactivation
  • Set strategic direction for multi-channel acquisition activity across direct mail, digital, telemarketing, and emerging platforms
  • Develop the annual acquisition investment case and budget, including channel allocation and ROI projections
  • Define audience targeting frameworks and prospect strategies in collaboration with Data & Insights
  • Own the acquisition innovation pipeline, testing and evaluating new channels, technologies, and conversion tactics
  • Monitor acquisition performance and provide insights and strategic recommendations to senior leadership
  • Collaborate across Fundraising, Data & Insights, Supporter Engagement, and Marketing to align acquisition with the supporter lifecycle
  • Ensure compliance with regulatory standards, ethical fundraising principles, privacy legislation, and CBM Australia’s values

Requirements

  • A minimum of 3 years’ experience in donor acquisition, direct marketing, or supporter growth roles within a fundraising environment
  • Experience developing acquisition strategies and making investment allocation decisions across multiple channels
  • Strong understanding of acquisition economics including cost-per-acquisition, conversion funnels, lifetime value, and ROI analysis
  • Experience in lapsed donor reactivation and win-back strategy
  • Experience managing external agency relationships at a strategic level
  • Demonstrated ability to build and manage a testing and innovation pipeline
  • Strong analytical and data-informed decision-making skills
  • Experience in budget development, investment case preparation, and financial management
  • Excellent communication skills and the ability to collaborate and influence stakeholders
  • Fundraising or not-for-profit sector experience (essential)

What we offer

  • 5 weeks of annual leave
  • salary packaging benefits
  • opportunities for professional growth
  • Employee Assistance Program for team members and their family
  • Hybrid working arrangements based in Richmond, Melbourne
  • 35-hour full-time working week
  • Five weeks of annual leave per year
  • Salary packaging benefits
  • A values-driven, inclusive workplace committed to equity and accessibility
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