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We are seeking an experienced Manager, Account Strategy to build, execute, and manage advertising solutions using our proven conversion-driven and brand-building products. Reporting to a Senior Manager, Account Strategy, you will handle end-to-end omnichannel ad campaigns across managed and self-service channels. You will lead campaign setup, pacing, optimization, and reporting, providing strategic insights and collaborating cross-functionally to ensure campaign success and client satisfaction.
Job Responsibility:
Build, execute, and manage advertising solutions using conversion-driven and brand-building products
Handle end-to-end omnichannel ad campaigns across managed and self-service channels
Lead campaign setup, pacing, optimization, and reporting
Provide strategic insights and collaborate cross-functionally to ensure campaign success and client satisfaction
Working directly with self-serve advertisers to develop sophisticated media strategies and navigate our platform
Partnering closely with the sales team to provide the strategic backbone for media proposals and pitches
Constant monitoring of campaign performance to ensure delivery, pacing, and ROI goals are met
Serve as a strong executor and consultative partner
develop strategic plans and execute managed-service and self-service campaigns
Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with client objectives
Attend and lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship
Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics
Communicate campaign performance metrics, insights, and optimization recommendations regularly with internal and external stakeholders
Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality client experiences
Confidently present strategic upsell recommendations to drive incremental revenue and demonstrate strong executive presence when presenting to clients
Partner cross-functionally to traffic campaigns effectively across various ad technology platforms
troubleshoot and resolve issues promptly
Requirements:
Bachelor’s Degree in Business, Marketing, Communication, or a related area
3+ years managing or consulting on digital media campaigns across display, video, social, search, and programmatic
Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and media math for optimization
Proven client-facing experience with proactive risk identification, excellent communication, and strong presentation skills
Ability to thrive under pressure and manage multiple priorities in a rapidly evolving environment
High comfort with Microsoft Excel, PowerPoint, Word, Outlook, and familiarity with Salesforce, JIRA, Tableau, SQL, or Power BI
Client-Facing Experience: Managing direct relationships with advertisers and agencies
Pitching: The ability to present and sell through strategic media recommendations
Strategy Development: Crafting comprehensive, data-driven plans to meet brand objectives
Nice to have:
Master’s Degree in Business, Marketing, Communication, or a related field
Extensive experience in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges
Proven track record of influencing advertiser investments in media strategies