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The Account Manager is responsible for building and maintaining relationships with properties and owners, creating customized annual marketing plans, and ensuring execution of marketing initiatives in partnership with Marriott International’s Centers of Excellence. The role involves understanding owner expectations, lodging business trends, and brand strategies, while driving growth through effective marketing solutions. The successful candidate will collaborate with regional teams, educate local leadership on marketing trends, analyze performance metrics, and expand services as needed.
Job Responsibility:
Serves as the primary point of contact for a collection of hotels for Brand, Marketing, and Digital (BMD) needs
Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals
Communicates with property to get input throughout the planning process
Understands owner expectations in order to develop effective marketing solutions that meet expectations and create value for both owners and Marriott International
Develops a thorough understanding of the lodging business and cutting-edge marketing trends to unveil opportunities for growth
Understands global brand and marketing strategies and their application to the Latin American markets and its consumers
Evaluates if global strategies meet the marketing needs of all the brands for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand-appropriate local implementation
Provides marketing budget guidance to property leadership
Works with COEs, KEs, and other MI teams to execute key marketing and digital activities
Manages coordinators and BMD support personnel, ensuring quality work
Shares quantitative views on how various channels/activities support business objectives and sets goals/targets
Determines KPIs and specific goals for properties, monitors progress against goals, and provides reports
Updates plans as needed based on performance
Educates hotel and regional leadership about strategy, best practices, policies and procedures
Identifies opportunities for expanding services for a property and conducts ROI analyses for services and campaigns
Responds to ad-hoc requests
Requirements:
2-year degree in Marketing, Hospitality Management or related major and 4 years’ experience in Marketing, Hospitality Management, or related professional area
4-year degree in Marketing, Hospitality Management or related major and 2 years’ managerial experience in Marketing, Hospitality Management, or related professional area
Fluency in English and Spanish required
Nice to have:
MBA or similar advanced degree
Hotel property experience, hotel field marketing experience, or related
Prior experience in the field of marketing or marketing services support, digital marketing and social media
International working experience
What we offer:
Equal opportunity employer
Environment fostering unique backgrounds and rich culture
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