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Reporting to the Director, Home Market Wagering and HPIbet, this position is responsible for supporting the Player Development program for WEG. The candidate’s responsibilities include supporting the transition of the current VIP program to a Player Development program, with a focus on growth in wagering and margin through high value customer growth and customer engagement. The candidate will be responsible for the nurturing and growth of a group of our most valuable players along with activities and reporting to help execute the program. In this role, this position will collaborate with key stakeholders and focused on the advancement of Parimutuel wagering in an ever-growing online sports betting landscape. In this role, the candidate would have influence and oversight of the day-today operations for all player development initiatives across the Woodbine Entertainment organization, including online, as well as bricks and mortar locations.
Job Responsibility:
Supporting the transition of the current VIP program to a Player Development program, with a focus on growth in wagering and margin through high value customer growth and customer engagement
Nurturing and growth of a group of our most valuable players along with activities and reporting to help execute the program
Developing and maintaining relationships with VIP guests through world class customer service focused on customer engagement, loyalty recognition and growing Parimutuel wagering
Attracting, engaging, and developing emerging VIP players by targeting and developing relationships with potential high value players
Supporting the building a comprehensive portfolio of player information
Managing all aspects of the relationship with the player, including but not limited to F&B events, communications, queries, contacts, and escalations
Understanding loyalty analytics used to determine player wants and needs to optimize player growth, participation, and retention
Supporting the recruitment & management of anonymous/cash players into tracked and PD program play
Managing and reporting WEG’s PD program performance and associated VIP player statistics
Supporting through day-to-day activities meeting wagering/margin targets to maximize profitability
Hosting, managing, supervising, and participating in Hosted activities as required
Promoting and monitoring the arrival, stay, and departure of VIP guests to ensure that customer service exceeds expectations
Resolving issues or concerns in a calm, professional and discreet manner
Collaborating and coordinating actions with Operations team to ensure that the VIP experience is always seamless and of an impeccable standard
Communicating and maintaining current knowledge of products, events, promotions and general information relating to the broader operations
Collaborating closely with all internal departments with respect to required service needs as well as the needs of the guests
Working closely with all business units to ensure the needs of our most valuable VIP players are met at a high standard
Ensuring that guests are made to feel comfortable while in action, whether online or onsite
Maintaining a thorough understanding of horse racing, including but not limited to parimutuel wagering, onsite operations and equine management
Maintaining a thorough understanding of advanced wagering and techniques that a high valued horse player would use
Driving excellence in VIP program via compliance, retention, guest service and VIP marketing practices
Ensuring customer service objectives are aligned to company standards
Obtaining key knowledge about Racing operations for each race day
Actively providing guidance to all team members
Owning, fostering effective communication, and building relationships at all levels of the Matrix style organization
Completing required reporting, auditing, and controls to support the rewards program
Monitoring and ensuring adherence to all applicable government regulations
Ensuring compliance with health and safety legislation/industry regulations
Requirements:
University or college degree/diploma in gaming / hospitality or related field and/or the equivalent in education and experience
3+ years’ experience in managing guest relations in a gaming operation or related field
Experience working with VIP / high value customers
Proven track record of executing and maintaining a successful VIP / high value program
Solid understanding of racing, including Pari-mutuel wagering