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As a Account Manager/ Business Developer for Mirakl Ads, you will play a pivotal role in expanding our retail media business. You will be responsible for both acquiring and engaging advertisers, supporting them in leveraging Mirakl Ads solutions to achieve their growth objectives. Through a mix of business development, strategic advisory, and data-driven insights, you will help advertisers maximize their return on investment while driving the success of Mirakl-powered marketplaces.
Job Responsibility:
Define and implement a growth strategy with Mirakl marketplace operators, including target setting, value propositions, and action plans to maximize both advertiser adoption and ad spend
Develop and execute business development initiatives using both 1:1 and 1:many acquisition strategies
Identify key advertising opportunities and build tailored offers that align with advertisers' business objectives
Drive new advertiser onboarding, leading commercial negotiations and persuading advertisers to quickly start investing on the platform
Educate and train advertisers on Mirakl Ads solutions, helping them set up and optimize their first campaigns
Provide strategic recommendations to improve advertisers' performance using available data insights and ad product features
Monitor and analyze the evolution of advertising revenues and key advertiser performance metrics
Continuously animate the advertising ecosystem with strategic offers, campaign insights, and recommendations to drive sustained engagement and investment growth
Act as the voice of the advertisers, identifying new business needs and relaying them to product teams for potential feature enhancements or new ad products
Requirements:
2-3 years of experience in Business Development, Sales, or Account Management
Bachelor or Master’s degree in Business or Marketing or equivalent
Interest in retail media and a first understanding of its core principles, including common activation levers and measurement fundamentals
Strong analytical and problem-solving skills, with the ability to interpret data and make actionable recommendations
Excellent communication, presentation, and negotiation skills
Ability to thrive in a fast-paced, results-driven environment