Account Manager, Field Marketing

The Account Manager is responsible for managing and maintaining on-going relationships with properties and owners and works closely with Marketing Knowledge Experts (KE) to ensure Marketing initiatives are being executed at the property and regional levels in partnership with the Centers of Excellence (COE). Serves as the primary point of contact for a collection of hotels for Field Marketing needs. Designs customized annual marketing, and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals. Responsible for creating a comprehensive marketing strategy that aligns with the hotels’ goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve digital goals. Identifies incremental marketing opportunities ranging from partnerships, third-party cites, CVBs, etc. Expertly articulates campaign performance regularly to General Managers, Sales and Revenue Management leaders and Hotels’ Ownership groups.