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The Account Management discipline forges the client relationship. As champions for the clients' businesses, Account Managers continually educate themselves on their clients' products, industries and any factors that may come into play when building solid brand images. Client Account Management is engaged in driving the day-to-day business: developing projects, obtaining client approvals, keeping agency personnel informed on a given client's point-of-view - all are checkpoints on Account Management's daily "to-do" list.
Job Responsibility:
Forging the client relationship
Champions for the clients' businesses
Continually educate themselves on their clients' products, industries and any factors that may come into play when building solid brand images
Driving the day-to-day business
Developing projects
Obtaining client approvals
Keeping agency personnel informed on a given client's point-of-view
Requirements:
Maintains a positive relationship between team members, both internal and external
Ensures that agency output meets agreed-upon strategies and objectives
Exhibits ability to think strategically and apply thoughts/ideas to applicable projects
Consistently stays ahead of client and account needs
Enjoys the challenge of meeting a deadline
Makes realistic, workable commitments
Creates an environment that allows for the inclusion of others' ideas
Controls the work flow and progress
Motivates self without prodding or significant direction
Organizes thoughts and writing in clear, concise manner
Balances client satisfaction with progressive marketing standards
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