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Develops, sells and maintains business accounts for multiple radio stations and multi-media platforms.
Job Responsibility:
Makes daily calls on client prospects and established clients and presents outlines of various programs or commercial announcements
persuades customers to purchase advertising positions on radio, websites, digital display screens, and other media platforms by presenting appropriate information
develops new business accounts
makes daily cold calls
writes and presents professional proposals, including researching and collecting data
services accounts including writing up and renewing contracts and production orders
writes copy
attending client remotes
picks up/drops off materials from and to clients
collects account balances from clients on a regular monthly basis
communicates regularly with management regarding projections, collections, daily activities and responsibilities
plans for further advertising ideas and needs and coordinates with Promotions Department for radio promotional needs
coordinates with Traffic Department on account changes and updates
Submit daily sales activity report and call list
attends weekly sales meetings
Maintains company confidentiality
Requirements:
Bachelor’s degree (B. A.) from accredited college or university
or two to four years related experience and/or training
or equivalent combination of education and experience
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
Ability to write proposals, business correspondence, and contracts
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals
Ability to speak effectively before groups of customers or employees of organization
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, and volume
Ability to solve practical problems and deal with a variety of concrete variables
Ability to define problems, collect data, establish facts, and draw valid conclusions
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
Must be able to present conclusions and/or research in reliable and clear manner
Working knowledge of Internet software, Windows-based spreadsheet software, and Windows-based word processing software
Keep and maintain current valid driver’s license and proof of insurance
Must have reliable personal transportation
Must be able to travel in-state without significant prior notification
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