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From determining key decision makers at agencies and clients in assigned territory, to putting together action plans and presentations resulting in the purchase of media commitment, we are looking for an Account Executive to join our Advertising Sales team at the Big Ten Network (BTN) in Chicago. As our Account Executive, you must understand the sales process – from prospecting to qualifying leads to developing action plans and presenting materials in large groups resulting in the purchase of media. BTN inventory includes television commercials as well as digital and social media inventory. You must be proficient in both mediums, sell across platforms, and understand the planning, buying and selling process of Digital and Traditional Media. You will play an integral role at the BTN.
Job Responsibility
Sets up and makes face-to-face calls at agencies and clients in order to present and close agreements - requires overnight out of state travel
Determines the plan of action for each client by matching BTN's programming with TV and Digital Media sales opportunities and client objectives
Maintains strong relationships with clients and agencies through one-on-one meetings and client entertainment function - Entertainment commitments can include evenings and weekends
Utilizes strong negotiating skills and an understanding of the dynamics of digital and traditional media to obtain the highest possible price for BTN inventory
Works with the Sales Planner to track accounts, minimize issues, and develop recaps and other post-sale merchandise materials
Develops and maintains expertise on sports, industry trends, and BTN's programming to deliver the highest price for inventory to BTN and value back to the client
Requirements
Bachelor's degree
Minimum of five (5) years sales experience at a media company or network selling digital and TV inventory
Comprehensive understanding of integrated platforms and how digital media and television are planned, bought and delivered
Strong overall knowledge of the media industry
Outstanding verbal and written communication skills, including the ability to make effective presentations both one-on-one and in group settings
Experience with Wide Orbit is preferred
Competency in media math
Superior negotiating and interpersonal skills, including the ability to develop and maintain strong business relations
Great organizational and project management skills
The ability to multitask and work effectively in a high-pressure environment