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The Account Director works with a portfolio of accounts across all markets. This role is responsible for identifying, developing, and securing large, technically complex, and/or strategic event business opportunities from designated accounts, inbound Account leads, and through individual sales efforts. The Account Director is responsible for utilizing technical, creative services, and operational support to sell Encore’s breadth of services to clients while managing budget expectations, event profitability, and exceeding customer expectations. In addition, the Account Director is responsible for driving performance through internal and external development. This position reports to the Senior Director, Global Sales- EMEA.
Job Responsibility:
Identify and develop account plans designed to increase revenue while managing compliance, profitability, and revenue channel development
Qualify and quantify the customers holistic needs in AV, Event Technology, Production, Content and all technical event needs
Create and execute plans to further penetrate the account
Ensure each account moves from vendor status through desired role of trusted advisor and moving up the buy/sell hierarchy by establishing and delivering on our Core Value Proposition
Understand customer’s industry trends and associations, and build a network that continues to establish credibility, rapport, and opportunities to engage customers
Identify trends in spend and develop strategy to penetrate those markets further
Develop a rolling 12 monthly view of all Key Account Events or planning
Develop deep knowledge of customer procurement strategies, structure, businesses, and synergies
Identify and build strong relationships with individuals responsible for planning or producing large/complex/strategic events within customer’s organization
Aggregate client account-based growth data and evaluate areas of opportunity
Anticipate client needs and proactively develop an approach that is tailored to each client
Model account-based trends on a monthly, quarterly, and annual basis, and compare data with previous years' results and forecast future account-based growth rates
Drive results through customized solutions
Serve as a subject matter expert for all of Encore’s owned subsidiary companies with the ability to sell full solutions to the customer’s holistic production needs
Responsible for generating leads and mining opportunities within existing accounts to drive incremental revenue
Understand industry trends that impact customer buying behaviors and offer innovative solutions
Engagement in relevant industry organizations
Meet and exceed quarterly and annual quotas
Actively manage account pipeline throughout the entire organization for all Encore services including core audio visual services, power, rigging, HSIA, digital services and all offerings Encore provides to clients
Establish and maintain event profitability models throughout the Sale Process
Communicate the production and technical needs of programs effectively to clients and internal partners
Ensure Encore Production Standards are adhered to throughout the Sales Process
Review proposals to ensure competitive advantage, customer alignment, and compliance with MSA agreements and Encore Policy
Utilize software tools including diagrams, proposals, renderings, CAD drawings and related technical material to sell programs to clients while managing budget and exceeding customer expectations
Understand Encore’s family of brands, product offerings, and servicing divisions and communicate the customer’s needs cross functionally
Work closely with Encore internal contacts to realize account objectives and act on resolving customer experience and internal issues
Identify and assign Encore team members, including senior leadership on the buy/sell hierarchy for key accounts
Monitor and maintain accurate and timely CRM activity data entry, billing records, show evaluations, customer surveys, monthly or quarterly reporting, and any other information on assigned accounts requested by management in accordance with policies and procedures
Maintain timely and consistent customer reporting, delivery, and communication of key requirements
Requirements:
Demonstrated excellent customer service skills
Ability to create technically and/or logistically complex proposals
Ability to create and execute a strategic customized account plan
Experience in networking targeted customers at industry events
Experience working within a team environment to over-deliver on desired results
Experience with high-level (Director or above) contract negotiations and the ability to successfully navigate complex organizations
Experience with internal and external Producers, Technical Directors, and Event Planners
Excellent computer skills including all Microsoft Office applications
Experience with the use of customer relationship database
Experience with creating and executing presentations using PowerPoint and/or other forms of media
Strong written and oral communication skills needed to create sales presentations, draft creative and technical proposal content, and effectively solicit business via phone and face to face customer contact, as well as through tradeshow and industry events
Excellent organizational skills and the ability to manage multiple projects
In depth understanding of the meetings and event technology industries
In depth understanding of audio, video, lighting, rigging, and power distribution systems utilized in a corporate staging environment
In depth understanding of the corporate events market