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Viant is seeking an Account Director, Retail to further accelerate our growth in this category by scaling brand-direct demand, expanding agency adoption, and strengthening our position as a leader in targeting and measurement solutions. In this role you will lead the next phase of growth in one of the most complex and high-potential categories in programmatic advertising.
Job Responsibility:
Accelerate Viant’s Retail Growth
Grow and scale Viant’s Retail footprint by expanding direct relationships in the Mass Merchant, Grocery, Convenience, and Specialty categories
Establish Viant as the premier programmatic solution for the Retail category by evangelizing our DSP differentiators across targeting, measurement, insights, and identity solutions for both RMNs and Retail brand investment
Drive greater industry awareness through thought leadership, conference participation, and client education
Brand-First Demand Generation & Agency Influence
Own and grow brand-direct demand while also supporting the core sales team in driving agency adoption across the Retail category
Develop and execute a brand-first strategy that ensures Viant is in the consideration set for DSP adoption across leading Retailers
Partner with agency teams to help them navigate the evolving Retail programmatic landscape and ensure Viant is the platform of choice
Product & Business Development
Collaborate with Business Development to identify key data, measurement, and supply partnerships that strengthen Viant’s Retail offering
Ensure Viant’s measurement solutions align with Retail marketing best practices and help clients drive enterprise value for their brands
Requirements:
10+ years of advertising experience
Minimum of 5+ years in collaborating with Retail marketers (brand-direct, agency, or vendor side experience)
Expertise in Retail marketing, preferably in a brand-direct capacity
Deep understanding of programmatic advertising (CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to brands
A proven track record of building brand-direct relationships and scaling programmatic adoption
Self starter with experience closing large MSAs in adtech, programmatic, or digital media
Ability to work cross-functionally with sales, product, business development, and marketing teams
Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions
Excellent communication and presentation skills, with the ability to evangelize to Viant’s leadership in programmatic advertising
What we offer:
Competitive compensation, benefits, and career growth opportunities
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