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Account Director, Retail

United States, Chicago 150000.00 - 165000.00 USD / Year · Job Posted December 13, 2025
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Job Description

Viant is seeking an Account Director, Retail to further accelerate our growth in this category by scaling brand-direct demand, expanding agency adoption, and strengthening our position as a leader in targeting and measurement solutions. In this role you will lead the next phase of growth in one of the most complex and high-potential categories in programmatic advertising.

Job Responsibility

  • Accelerate Viant’s Retail Growth
  • Grow and scale Viant’s Retail footprint by expanding direct relationships in the Mass Merchant, Grocery, Convenience, and Specialty categories
  • Establish Viant as the premier programmatic solution for the Retail category by evangelizing our DSP differentiators across targeting, measurement, insights, and identity solutions for both RMNs and Retail brand investment
  • Drive greater industry awareness through thought leadership, conference participation, and client education
  • Brand-First Demand Generation & Agency Influence
  • Own and grow brand-direct demand while also supporting the core sales team in driving agency adoption across the Retail category
  • Develop and execute a brand-first strategy that ensures Viant is in the consideration set for DSP adoption across leading Retailers
  • Partner with agency teams to help them navigate the evolving Retail programmatic landscape and ensure Viant is the platform of choice
  • Product & Business Development
  • Collaborate with Business Development to identify key data, measurement, and supply partnerships that strengthen Viant’s Retail offering
  • Ensure Viant’s measurement solutions align with Retail marketing best practices and help clients drive enterprise value for their brands

Requirements

  • 10+ years of advertising experience
  • Minimum of 5+ years in collaborating with Retail marketers (brand-direct, agency, or vendor side experience)
  • Expertise in Retail marketing, preferably in a brand-direct capacity
  • Deep understanding of programmatic advertising (CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to brands
  • A proven track record of building brand-direct relationships and scaling programmatic adoption
  • Self starter with experience closing large MSAs in adtech, programmatic, or digital media
  • Ability to work cross-functionally with sales, product, business development, and marketing teams
  • Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions
  • Excellent communication and presentation skills, with the ability to evangelize to Viant’s leadership in programmatic advertising

What we offer

  • Competitive compensation, benefits, and career growth opportunities
  • fully paid health insurance
  • paid parental leave
  • unlimited PTO

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