Account Director, Retail/ Multi-unit Services Job at Amsive (New York)

Job Description

We’re looking for a Retail Account Director with deep experience supporting brick-and-mortar brands, driving in-store traffic, and connecting digital marketing efforts to retail sales outcomes. You understand how stores operate. You know what merchandising and local activation tactics move inventory. And you are skilled at translating retail performance data into ongoing marketing improvements. This person brings a passion for integrated online and offline marketing, a solutions-oriented mindset, and strong leadership capabilities. The ideal candidate is proactive with day-to-day client communications, can anticipate business needs, and is confident managing multiple complex initiatives at once. This role will lead within Client Services and collaborate closely with internal partners across Creative, Digital Media, Direct Mail, Email, SEO, Data, and Analytics to ensure strong campaign performance and partnership success.

Job Responsibility

Builds empathetic personal relationships with clients and engages in understanding client marketing and business challenges, creating sound marketing program solutions to solve those challenges
Leads and directs cross-functional teams in building, development, and delivery of omnichannel marketing programs to achieve client objectives and partnership satisfaction
Leads omnichannel programs specifically designed to drive in-store traffic, grow same-store sales, support retail expansions, and connect digital marketing efforts to physical retail performance
Applies strong understanding of retail merchandising calendars, store traffic drivers, and local activation strategies to guide campaign planning and execution
Leverages strong data-driven experience to interpret data and analytics. Helps craft the narrative that illustrates the impact of our programs on the client’s business
Lead role for client-facing interaction with agency day-to-day. Owner of overall client satisfaction and proactivity to drive marketing goals
Becomes proficient in company-designated tools for project and account management
Creates and proactively manages internal timelines for projects and programs through proactive communication
Logs all resource hours into Amsive’s designated project management tool daily
Schedules, organizes and facilitates client campaign initiatives across all agency channels. Holds regular internal meetings to ensure clarity and productivity
Communicates with clients on a regular basis including weekly or monthly calls to review campaign performance, recommending omni-channel strategies and campaign optimizations to continuously improve results
Oversees implementation, delivery and execution of program promise. Manages client expectations by providing timing and budget implications of scope change requests
Facilitates and manages the invoicing process
Maintains and improves account profitability through effective scope management
Develops cross-channel insights and recommendations to solve larger business problems and improve key performance metrics. Organizes logistics, narrative, and key insights for quarterly and annual business reviews
Strong understanding of data and data insights to allow for testing strategies in audience identification, channel selection, and creative messaging
Core responsibility to collaborate and oversee agency standards on key marketing deliverables for mid- to large-size accounts including PowerPoints, POVs, and performance reporting dashboards to optimize, retain, or upsell business
Be curious, with a thirst for learning more about data-centric marketing and the evolving omnichannel landscape
Partners closely with internal teams on store-level reporting and performance readouts that translate into actionable test-and-learn plans

Requirements

8+ years managing omnichannel marketing programs for retail brands, including brick-and-mortar store performance accountability
Proven track record developing retail marketing strategies that drive in-store traffic and purchase behavior
4+ years of experience in agency environment preferred
Demonstrated excellence in building and maintaining profitable client relationships
Experienced in compiling, documenting, and communicating client requirements to internal stakeholders (in digital marketing, direct mail or creative services)
Must have experience overseeing implementation or managing and executing multi-channel marketing campaigns as main client point of contact
Experience managing, training, and developing a growing group of direct reports
effectively delegating tasks and responsibilities to increase team capacity
Strong written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment
Ability to influence others, both with the client and within the internal Amsive organization
Strong grasp and demonstrated application of marketing and communication principles
Strong project management and organization skills, ability to prioritize and manage multiple projects and inspire trust with team members
experience using Asana preferred
Strong understanding of applying data and insights for use in audience, channel and creative testing strategies
Advanced knowledge in the use of data, modeling and analytics
Strong proficiency in Microsoft Office Suite, especially PowerPoint and Excel
Future-minded individual with a strong desire to contribute to an emerging leader in the omni-channel marketing space
Comfortable working with store-level insights and dynamic field environments where local performance varies and rapid response is needed

Nice to have

4+ years of experience in agency environment preferred
experience using Asana preferred

Amsive - All Job Offers

Select Country

Account Director, Retail/ Multi-unit Services

Job Description

Job Responsibility

Requirements

Nice to have

Looking for more opportunities?

Account Director, Retail/ Multi-unit Services

Higher Education Retail Dining Director

Community Manager

Customer Success Manager

Community Manager

Community Manager

Community Manager

Staff Pharmacist

Pharmacy Technician

Our AI answers in your language