Account Director, Healthcare & Pharma Job at Viant (Chicago)

Job Description

Viant’s Healthcare business is expanding rapidly, with pharmaceutical and life sciences brands increasingly leveraging programmatic technology to engage healthcare professionals (HCPs) and patients responsibly. We are seeking an Account Director, Healthcare & Pharma to lead this next phase of growth by building brand-direct partnerships, expanding agency influence, and driving adoption of Viant’s privacy-compliant data, targeting, and measurement solutions. This role is ideal for a strategic, solutions-oriented leader who understands the complexities of regulated healthcare marketing. You’ll collaborate with Product, Business Development, Marketing, and Data Strategy teams to bring innovative, compliant advertising solutions to market—positioning Viant as the preferred DSP for pharmaceutical advertisers.

Job Responsibility

Accelerate Viant’s Growth in Pharma Marketing
Expand Viant’s footprint across pharmaceutical manufacturers, biotech companies, and healthcare agencies
Establish Viant as the premier programmatic solution for HCP and patient marketing through audience innovation, compliant targeting, and measurable outcomes
Champion Viant’s privacy-first approach, ensuring adherence to HIPAA and industry standards for data activation and measurement
Represent Viant at healthcare and pharma marketing events, driving thought leadership and brand visibility
Brand-First Demand Generation & Agency Influence
Develop and grow brand-direct relationships with leading pharmaceutical marketers while partnering with agencies to drive DSP adoption
Build go-to-market strategies that emphasize precision targeting, CTV innovation, and compliant omnichannel activation for both DTC and HCP campaigns
Collaborate with healthcare media agencies and holding company partners to ensure Viant remains the platform of choice for pharma programmatic investment
Product & Business Development Collaboration
Partner with Business Development to identify strategic data, measurement, and supply partners that enhance Viant’s pharmaceutical marketing capabilities
Work cross-functionally with Product and Data teams to refine Viant’s HCP and patient-targeting solutions, leveraging advanced identity and AI-driven optimization tools
Align measurement frameworks to pharmaceutical marketing objectives—supporting outcomes such as prescription lift, HCP engagement, and brand awareness

Requirements

10+ years of advertising experience
Minimum of 5+ years in pharmaceutical or healthcare marketing (brand-direct, agency, or adtech)
Deep understanding of the pharmaceutical marketing ecosystem, including HCP and DTC channels, data compliance, and industry regulations
Proven success driving programmatic adoption among pharma marketers and agencies
Experience managing enterprise-level relationships and negotiating MSAs within the adtech or digital media space
Strategic, analytical thinker with the ability to translate complex regulatory and business challenges into creative media solutions
Exceptional communication and presentation skills, with a talent for influencing senior stakeholders and educating clients on emerging technologies
Collaborative, self-starter mentality with a passion for innovation and measurable impact

What we offer

fully paid health insurance
paid parental leave
unlimited PTO
Competitive compensation, benefits, and career growth opportunities

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Account Director, Healthcare & Pharma

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