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The Account Director, Association provides total account management for 50–70 of Marriott’s most profitable Association accounts, driving increased preference, loyalty, and profitable share across the portfolio. Acting as the global account lead, this role sets and executes account strategies aligned with segment priorities by applying strategic account management and team‑based selling principles to build long‑term, value‑based partnerships. The Account Director works closely with property‑based, citywide, and multi‑hotel sales leaders to secure the most profitable business, defend and grow market share, and deliver revenue targets. Responsibilities include mapping buyers to accounts, owning return on invested capital (ROIC), and coordinating cross‑disciplinary resources across corporate, regional, market, and property teams to ensure effective strategy pull‑through and sustained results.
Job Responsibility
Provide total account management for 50–70 of Marriott’s most profitable Association accounts, driving increased preference, loyalty, and profitable share across the portfolio
Act as global account lead, set and execute account strategies aligned with segment priorities
Work closely with property-based, citywide, and multi-hotel sales leaders to secure the most profitable business
Defend and grow market share and deliver revenue targets
Map buyers to accounts, own return on invested capital (ROIC), and coordinate cross-disciplinary resources
Develop and execute comprehensive account strategies aligned with segment goals and hotel profitability
Drive sales intensity with a strong focus on profitable group business
Retain, expand, and grow revenue
Manage relationships at all levels within assigned accounts
Build and sustain consultative, trusted relationships with key buying influencers
Act as customer advocate
Serve as voice of customer and Association segment
Coordinate cross-discipline resources
Manage and optimize global return on investment
Track account share, revenue growth, and profitability
Develop recovery strategies for underperforming accounts
Actively participate in key customer events and industry trade shows
Champion sales transformation and change initiatives
Ensure best-in-class communication and account intelligence sharing
Execute disciplined funnel management practices
Maximize use of value-added products and services
Achieve account revenue and sales goals
Manage operating budgets and controllable expenses
Develop and execute account plans
Identify and respond proactively to business opportunities and risks
Increase penetration of high-potential accounts
Translate account needs into effective products, services, and commercial solutions
Serve as final service guarantee
Requirements
4-year degree from an accredited university in Business Administration, Hospitality Management, or related major
5+ years of relevant professional experience in hotel or travel industry sales
Nice to have
Experience working with national association customers