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As an Associate Coordinator, Paid Search, your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include but are not limited to running and formatting performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in and taking notes during internal syncs, client meetings, and presentations.
Job Responsibility:
Provide vital production support for your account team
Running and formatting performance reports
Implementing account tasks and optimizations
Building and uploading campaigns
Participating in and taking notes during internal syncs, client meetings, and presentations
Report write-ups
Bid adjustments
Daily performance monitoring
Budget pacing
Campaign builds
Pixels creation/pulling/QA
Delegating production tasks
Requirements:
Proficiency in Excel/Sheets including sorting, filters, vlookup, concatenate, pivot tables, text to columns, conditional formatting
Ability to navigate paid search UIs to pull reports, implement tasks, upload & edit campaigns
Create and edit campaigns, ads, and audiences in Facebook
Understanding of DMUS’s SEM methodology
Understanding of various metrics and how to calculate them (CPC, CTR, CVR, etc)
High-level understanding of the different levers to pull to hit target goals