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We are seeking an experienced Account Based Marketing Manager with 6+ years of proven B2B marketing experience to join our client’s branding and communications team, responsible for developing and executing global marketing campaigns that highlight technological leadership and innovative power solutions. You’ll work collaboratively within a high-performing B2B marketing team, crafting tactical strategy and hands-on execution of account-based marketing (ABM) initiatives.
Job Responsibility:
Build strong partnerships with business unit stakeholders to align on strategy and objectives
Strategize, plan, and buy multi-channel media to implement impactful ABM campaigns
Develop nurture streams to increase engagement with top accounts
Collaborate with regional offices to execute integrated global and local marketing programs
Measure and report on campaign effectiveness and ROI
Utilize marketing platforms such as Marketo, Tableau, Demandbase, Salesforce, and SmartSheet
Requirements:
Bachelor’s and/or graduate degree in Marketing
8+ years of B2B marketing experience
5+ years managing omnichannel campaigns
Proven ABM experience is required
Proficiency with marketing automation and CRM platforms
Strong background in digital marketing, SEM, social media, and marketing automation
Skilled in analytics and using data to inform strategic decisions
Nice to have:
B2C marketing experience is a plus
What we offer:
medical, vision, dental, and life and disability insurance