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Account Based Marketing Manager

Airwallex

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Location:
United States , San Francisco

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Category:
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Contract Type:
Not provided

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Salary:

150000.00 - 180000.00 USD / Year
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Job Description:

We’re looking for a strategic ABM marketer to drive high-impact campaign initiatives across Airwallex’s most valuable strategic accounts. You’ll design personalized, account-specific programs that accelerate both land-and-expand motions, partnering closely with cross-functional teams to ensure every campaign moves the needle. This role is hands-on: you’ll craft unified account narratives, launch multi-channel campaigns, and measure success with a clear focus on pipeline growth. The ideal candidate thrives in fast-paced, high-growth environments, has a proven track record executing and scaling successful ABM programs, and is excited to shape the future of Airwallex's strategic account marketing motion.

Job Responsibility:

  • Develop and execute targeted account-based marketing campaigns for strategic accounts, including 1:1, 1:few, and 1:many approaches
  • Build account-specific engagement strategies to deepen relationships with decision-makers and influencers, aligning with sales and growth objectives
  • Partner with sales, product marketing, creative, and operations teams to plan, deliver, and optimize campaigns efficiently
  • Transform foundational product marketing messages into fully-developed, personalized campaign assets for key accounts, including email, paid media, landing pages, organic social content, and sales enablement materials, with minimal guidance
  • Coordinate cross-channel programs to ensure consistent messaging and seamless account experiences
  • Manage an ABM campaign calendar, prioritizing initiatives across accounts, product lines, and segments, ensuring efficient allocation of resources
  • Establish KPIs and measurement frameworks to track campaign impact, reporting on cross-channel engagement, pipeline influenced, and ROI
  • Continuously analyze account performance and feedback from Sales to optimize campaign strategies and identify new growth opportunities

Requirements:

  • Bachelor’s degree or equivalent experience
  • 5+ years of hands-on experience in account-based marketing
  • Proven ability to plan and execute multi-touch ABM campaigns across accounts, coordinating pre-, during-, and post-campaign activities with cross-functional teams
  • Strong analytical skills with experience using data to inform targeting, engagement strategies, and campaign performance optimization
  • Entrepreneurial mindset, comfortable taking ownership and working hands-on in a fast-paced, high-growth environment
  • Exceptional organizational skills, attention to detail, and a customer-focused approach

Nice to have:

  • Experience marketing fintech solutions to C-Suite executives (CFOs, CTOs, CPOs)
  • Experience supporting go-to-market launches or expansion into new verticals
  • Hands-on experience running ABM campaigns in Demandbase
  • Hands-on experience building personalized experiences within Mutiny
  • Previous work with sales enablement tools (Highspot, Outreach, Chorus)
What we offer:
  • Offers Equity
  • Offers Bonus
  • medical, dental, and vision insurance
  • a 401(k) plan
  • short-term and long-term disability
  • basic life insurance
  • well-being benefits
  • 20 paid days of vacation
  • 12 paid days of company holidays

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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