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Account Based Marketing Manager

https://www.pagerduty.com Logo

PagerDuty

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Location:
Canada, Toronto

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Category:
-

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Contract Type:
Employment contract

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Salary:

98000.00 - 149000.00 CAD / Year

Job Description:

PagerDuty is seeking a dynamic Account-Based Marketing (ABM) Manager to implement ABM campaigns and tactics, driving pipeline growth from a strategically curated list of key accounts. This role involves close collaboration with Sales and Marketing teams, adopting a data-driven, test-and-learn mindset to optimize campaign performance. Responsibilities include developing ABM programs, tracking success metrics, and enabling customer success. Candidates should have experience in executing B2B marketing campaigns and strong proficiency with ABM tools and CRM.

Job Responsibility:

  • Partner with Marketing, Sales and Customer Success teams to identify top target accounts and objectives that drive revenue growth and enable customer success
  • Autonomously develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and ‘test and learn’ mindset to optimize program performance
  • Work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise targeting of the right audience through the right channels
  • Own and track program results, measure success and deliver insights to stakeholders across the business
  • Define and implement scalable, repeatable processes to expand PagerDuty’s ABM programs across all strategic accounts globally.

Requirements:

  • 5+ years of experience executing successful account-based marketing campaigns
  • 5-7 years of previous marketing or other relevant experience
  • 5+ years of experience with ABM tools (Demandbase preferred)
  • Strong track record of driving cross-functional collaboration to execute and optimize marketing campaigns
  • Successfully implemented data-driven programs with key measurements for success
  • Strong quantitative and analytical skills with an understanding of B2B marketing metrics
  • CRM/marketing automation background, preferably Salesforce and Marketo
  • Hands-on experience executing across web, email, and digital marketing channels
  • Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
  • Comfortable with project management across multiple teams, capable of prioritizing multiple workstreams and projects.

Nice to have:

  • B2B SaaS background
  • Highly organized and efficient with the ability to develop and execute against an evolving plan
  • Team player with the ability to work collaboratively and autonomously.
What we offer:
  • Competitive salary
  • Comprehensive benefits package from day one
  • Flexible work arrangements
  • Company equity
  • ESPP (Employee Stock Purchase Program)
  • Retirement or pension plan
  • Generous paid vacation time
  • Paid holidays and sick leave
  • Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
  • Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent
  • Paid volunteer time off: 20 hours per year
  • Company-wide hack weeks
  • Mental wellness programs.

Additional Information:

Job Posted:
July 15, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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