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As a key member of the Digital Marketing team, you will lead the strategy and execution of account-based marketing (ABM) to drive high-quality pipeline and revenue for our priority segments. You’ll serve as the central connector between Marketing, Sales, and Revenue teams, translating complex go-to-market strategies into coordinated, multi-channel activation plans. By leveraging performance data across paid social, display, and content syndication, you will continuously optimize our narrative to ensure a seamless and impactful experience for our most strategic accounts. This role is ideal for a performance-driven marketer who thrives on cross-functional collaboration and is passionate about scaling measurable business impact through precise, account-centric execution.
Job Responsibility:
Own the end-to-end account-based marketing (ABM) strategy for priority segments and accounts
Translate go-to-market priorities into strategic campaigns
Define account segmentation and tiering in partnership with Sales, Revenue, and Product Marketing
Lead digital ABM execution across paid social, display, and other account-based channels
Collaborate with other Digital Marketing team members to develop and apply insights across ABM programs
Partner with Lifecycle, Events, and Customer Marketing teams to align ABM programs and deliver cohesive account journeys
Establish operating processes and communication frameworks to align Marketing and Sales around ABM
Build and maintain reporting that measures ABM impact across engagement, pipeline, and revenue
Requirements:
5+ years of experience B2B marketing, with direct ownership of account-based marketing or account-centric demand programs
Experience fintech or startup environments, preferred
Proficiency in any data visualization tool
Ability to translate performance data into clear insights and recommendations for stakeholders
Proven track record of executing ABM programs that influenced pipeline and/or revenue outcomes
Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences
Demonstrated ability to build cross-functional partnerships
Solution-oriented, proactive mindset and ability to thrive in ambiguity