Account Based Marketing Manager Job at PagerDuty (Atlanta)

Senior Account Based Marketing Manager

Join Checkr's Revenue Marketing team and lead the charge in shaping our account-...

Location

United States , Denver; San Francisco

Salary:

130000.00 - 181000.00 USD / Year

Checkr

Expiration Date

Until further notice

Requirements

6+ years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space
Ability to work strategically and tactically across multiple campaigns and channels
Courage to take the initiative, pilot, and evaluate new program types
Experience using data and metrics to develop strategy and drive program improvements
Well-organized with great attention to detail
Strong project management skills
Excels at cross-functional collaboration across multiple organizations
Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite

Job Responsibility

Develop the full-funnel integrated campaign strategy targeting Checkr's Ideal Customer Profiles to fuel pipeline and revenue growth
Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, outbound, and direct mail channels
Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences
Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
Identify and manage target audience lists in partnership with RevOps, PMM, and Sales
Own paid social channels (LinkedIn, Meta) in partnership with our ad agency, webinars and pilot new 3rd-party industry vendors
Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes
Measure and communicate progress to meeting and exceeding key performance indicators across campaign channels

What we offer

Learning and development allowance
Competitive compensation and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
Flexible PTO policy
Monthly wellness stipend
Home office stipend
Lunch four times a week
Commuter stipend
Abundance of snacks and beverages

Fulltime

Senior Manager, Account Based Marketing

Step into a unicorn-stage AI company that’s bringing breakthrough technology to ...

Location

United States

Salary:

150000.00 - 180000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

5+ years of B2B marketing experience
3+ years leading ABM initiatives with enterprise and/or mid-market audiences
Demonstrated success driving measurable pipeline and revenue impact through ABM programs
Strong understanding of enterprise sales motions, complex buying committees, and decision-making dynamics
Hands-on expertise with ABM platforms (6sense, Demandbase, Terminus, or equivalent) and CRM/marketing automation tools (Salesforce, HubSpot)
Proven ability to manage complex, multi-channel campaigns involving multiple stakeholders
Blend of creativity and analytical thinking, with a data-driven approach to optimization
Excellent communication and collaboration skills with cross-functional and sales partners

Job Responsibility

Lead the development of a multi-tiered ABM approach (1:1, 1:few, 1:many) that supports sales priorities and revenue growth goals
Collaborate with Sales and Revenue Operations to identify priority accounts and generate actionable account intelligence
Design and launch integrated campaigns leveraging personalized content, digital advertising, direct mail, executive programs, and events
Equip sales teams with messaging, playbooks, and tailored assets that enhance ABM outreach and accelerate pipeline movement
Define KPIs, analyze campaign effectiveness on pipeline and revenue, and continuously refine programs for maximum impact
Utilize ABM platforms (such as 6sense, Demandbase, or comparable tools) and connect them with the MarTech ecosystem for seamless execution
Partner with Product Marketing, Demand Generation, and Content teams to deliver tailored initiatives for target accounts
Build repeatable ABM processes—from account selection through reporting—that ensure sustainability and long-term growth

Fulltime

Manager, Account-Based Marketing

We’re seeking a Manager, Account-Based Marketing (ABM) to help us connect that m...

Location

United States

Salary:

90000.00 - 115000.00 USD / Year

EdTech Jobs

Expiration Date

Until further notice

Requirements

5–7 years of B2B marketing experience
2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred)
Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion
Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau
Analytical mindset with the ability to interpret data and communicate insights clearly
Excellent communication and collaboration skills—comfortable building trust with sales, customer success, marketing ops, and key stakeholders
Curiosity, creativity, and a test-and-learn approach that aligns with Instructure’s culture of innovation
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)

Job Responsibility

Lead and Execute ABM Strategy: Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences, including integrated email, paid media, direct mail, and personalized content experiences
Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts, define buying groups, and tailor messaging to the unique needs of [K–12, Higher Ed, business and government learning] audiences
Use Demandbase to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement, to complement campaigns executed in Marketo and Outreach
Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders and align assets with stage-based buyer journeys informed by predictive scoring and intent data
Manage budgets, timelines, and results while continuously experimenting with new tactics and tools
Lead and analyze research projects (internal or vendor-led) to surface insights that fuel smarter ABM strategies and inform ongoing targeting and segmentation refinement
Drive Collaboration and Alignment: Work hand-in-hand with sales, customer success, SDRs, and marketing operations to connect strategy with execution, ensuring marketing activity contributes directly to business objectives including competitive conquesting, pipeline generation, and revenue outcomes
Use Salesforce, Marketo, and Outreach to ensure campaign alignment, accurate tracking, and smooth lead/account handoffs
Engage with the marketing operations team to collaboratively design dashboards in Tableau and/or Demandbase that visualize ABM performance, predictive trends, and account engagement insights
Create scalable systems for project organization and visibility using Asana

Fulltime