Account-Based Marketing Manager Job at Fundraise Up

Account-Based Marketing Manager

We’re looking for an Account-Based Marketing Manager (ABM Manager) to own and ex...

Location

United States , Seattle

Salary:

97000.00 - 145000.00 USD / Year

Highspot

Expiration Date

Until further notice

Requirements

3-5 years of B2B marketing experience, with direct experience executing ABM programs in a SaaS or enterprise software environment
Proven ability to own end-to-end strategy of multi-channel ABM programs including execution of 1:1 and 1:few experiences
Strong understanding of sales motions, buying committees, and enterprise deal dynamics
Comfort working closely with Sales and navigating fast-moving, high-stakes accounts
Experience partnering with Digital, Field, Lifecycle, Product Marketing, Content Marketing, Enablement and RevOps teams
Highly organized, detail-oriented, and able to manage multiple high-touch programs at once
Strategic instincts paired with a bias toward action, you don’t wait to be told what to do
Strong analytical mindset, capability of monitoring and proving program value
Experience with tools like Salesforce, Marketo, Adroll ABM or similar ABM platforms
Experience delivering executive-level events, Executive Briefing Centers, or white-glove customer experiences

Job Responsibility

Strategize and Execute High-Touch Multi-Channel ABM Programs
Own end-to-end strategy and execution of 1:1 and 1:few ABM programs for Tier 1 and Tier 2 accounts, with a clear focus on pipeline creation and deal acceleration
Lead Highspot’s most strategic ABM experiences, including: Executive Forums (multi-day, curated executive events), Executive Briefing Centers (EBCs) and on-site account days, 1:1 advertising and gifting programs designed to break into and multithread accounts, Highly personalized digital sales rooms branded to individual accounts
Ensure every program is designed with a clear point of view on who it’s for, what it’s meant to change in the deal, and how it supports pipeline
Travel approximately 10–20% to support on-site ABM experiences, owning logistics and execution while delivering a white-glove attendee experience, knowing the accounts, deal context, and stakeholders well enough to anticipate needs and actively support Sales during the event
Partner Deeply with Sales
Act as a true “ride shotgun” partner to Sales on a defined set of priority accounts, building strong relationships with AEs, ADRs, and sales leadership
Collaborate with Sales to understand account strategy, deal dynamics, buying committees, and whitespace, to translate that into targeted ABM plays
Enable Sales with clear guidance on how to use ABM programs before, during, and after execution to maximize impact
Design Programs That Scale

What we offer

Comprehensive medical, dental, vision, disability, and life benefits
Health Savings Account (HSA) with employer contribution
401(k) Matching with immediate vesting on employer match
Flexible PTO
8 paid holidays and 5 paid days for Annual Holiday Week
Quarterly Recharge Fridays (paid days off for mental health recharge)
18 weeks paid parental leave
Access to Coaches and Therapists through Modern Health
2 volunteer days per year
Commuting benefits

Fulltime

Senior Manager, Global Account-Based Marketing

We’re seeking an experienced and strategic Senior Manager, Global Account-Based ...

Location

United States

Salary:

100000.00 - 110000.00 USD / Year

LHH

Expiration Date

Until further notice

Requirements

5+ years on B2B marketing
at least 3 years in a strategic sales or ABM focused role, ideally from an ABM agency, talent solutions, or professional services environment
experience creating ABM frameworks and strategies and leading discovery session with Global Account Directors/sales leadership
strong analytical mindset with experience using data to inform and optimize ABM strategies
proficiency with ABM tools (e.g. Demandbase) and CRM platforms (e.g. Salesforce)
experience in coordinating marketing campaigns design, content creation, marketing platforms (e.g. Pardot)
excellent interpersonal skills with a proven ability to influence and align cross-function stakeholders
ability to think outside the box in designing personalized campaigns and adapting strategies as market conditions and account needs evolve
demonstrated ability to drive measurable outcomes, particularly in account engagement, pipeline generation, and revenue growth
highly organized, with strong project management skills to lead multiple complex campaigns simultaneously

Job Responsibility

Develop and lead account specific end-to-end ABM strategies for our high-value accounts, crafting tailored playbooks and marketing plans to increase engagement and drive conversions
work closely with sales, marketing, and support teams to align account insights and strategies, delivering a cohesive customer journey
working with our team of writers, develop customized value propositions, messaging and content tailored to specific accounts, ensuring messaging aligns with customer pain points and objectives
design, execute, and manage strategic ABM campaigns, leveraging a mix of digital marketing tactics, including email, digital ads and events
working with the digital and analytics teams to target personas and measure ABM performance, optimizing campaigns based on data to improve effectiveness and ROI
work with the Director, Global ABM, to manage the ABM budget, allocating resources to maximize campaign impact withing high-priority accounts
keep up to date on market trends, customer challenges, and competitor strategies to refine ABM approaches and identify new account opportunities

What we offer

Growth opportunities within a human resources global leader
we prioritize learning to stay agile in an increasingly competitive business environment
we foster an open-minded environment where people spark new ideas and explore alternatives
annual bonus
medical, dental, vision, term life and AD&D insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans, and a 401k plan or a non-qualified deferred compensation plan
Personal Time Off (PTO) on an accrual basis per year, Paid Holidays, and up to 6 weeks of Paid Parental Leave

Fulltime

Account Based Marketing Manager

PagerDuty is seeking a dynamic Account-Based Marketing Manager to join our Marke...

Location

United States , Atlanta

Salary:

114000.00 - 172700.00 USD / Year

PagerDuty

Expiration Date

Until further notice

Requirements

7+ years of previous B2B marketing or other relevant experience
5+ years of experience in account-based marketing at a global-sized B2B SaaS company
Proven prior experience driving cross-functional collaboration with Sales to execute and optimize marketing campaigns
Successfully implemented data-driven programs with key measurements for success
Strong quantitative and analytical skills with an understanding of B2B marketing metrics and sales funnel

Job Responsibility

Partner with Marketing, Sales, and Customer Success leadership to identify top target accounts and define objectives that drive revenue growth and enable customer success
Autonomously develop and execute targeted, multi-channel ABM programs for key accounts. Collaborate closely with Sales and cross-functional marketing teams, applying a data-driven ‘test and learn’ mindset to optimize performance
Represent the Campaigns team and work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise audience targeting through the appropriate channels
Own, track, and measure program results, delivering insights to stakeholders across the business
Define and implement scalable, repeatable processes to expand PagerDuty’s ABM program across strategic accounts globally

What we offer

Competitive salary
Comprehensive benefits package
Flexible work arrangements
Company equity
ESPP (Employee Stock Purchase Program)
Retirement or pension plan
Generous paid vacation time
Paid holidays and sick leave
Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent

Fulltime

Account Based Marketing Manager

At Scale, we develop reliable AI systems for the world’s most important decision...

Location

United States , San Francisco; New York

Salary:

127600.00 - 159500.00 USD / Year

Scale

Expiration Date

Until further notice

Requirements

5+ years of B2B marketing experience
At least 3 years focused on account-based marketing
Proven track record driving measurable pipeline at enterprise accounts
Experience working directly with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution
Hands-on experience with ABM platforms (Clay, Qualified, Sendoso)
Hands-on experience with marketing automation (Marketo or HubSpot)
Hands-on experience with Salesforce for pipeline tracking and attribution
Strong analytical skills with a bias for action
Ability to present campaign performance and strategy clearly to GTM leadership and senior stakeholders

Job Responsibility

Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end
Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries
Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing
Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences to engage the full buying committee
Track and report on account engagement signals, buying committee penetration, and pipeline influence, turning data into clear and actionable insights for sales and leadership
Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline creation, acceleration, and revenue
Collaborate cross-functionally with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook

What we offer

Comprehensive health, dental and vision coverage
Retirement benefits
A learning and development stipend
Generous PTO
Additional benefits such as a commuter stipend (may be eligible)
Equity based compensation

Fulltime

Account Based Marketing Manager

We’re looking for a strategic ABM marketer to drive high-impact campaign initiat...

Location

United States , San Francisco

Salary:

150000.00 - 180000.00 USD / Year

Airwallex

Expiration Date

Until further notice

Requirements

Bachelor’s degree or equivalent experience
5+ years of hands-on experience in account-based marketing
Proven ability to plan and execute multi-touch ABM campaigns across accounts, coordinating pre-, during-, and post-campaign activities with cross-functional teams
Strong analytical skills with experience using data to inform targeting, engagement strategies, and campaign performance optimization
Entrepreneurial mindset, comfortable taking ownership and working hands-on in a fast-paced, high-growth environment
Exceptional organizational skills, attention to detail, and a customer-focused approach

Job Responsibility

Develop and execute targeted account-based marketing campaigns for strategic accounts, including 1:1, 1:few, and 1:many approaches
Build account-specific engagement strategies to deepen relationships with decision-makers and influencers, aligning with sales and growth objectives
Partner with sales, product marketing, creative, and operations teams to plan, deliver, and optimize campaigns efficiently
Transform foundational product marketing messages into fully-developed, personalized campaign assets for key accounts, including email, paid media, landing pages, organic social content, and sales enablement materials, with minimal guidance
Coordinate cross-channel programs to ensure consistent messaging and seamless account experiences
Manage an ABM campaign calendar, prioritizing initiatives across accounts, product lines, and segments, ensuring efficient allocation of resources
Establish KPIs and measurement frameworks to track campaign impact, reporting on cross-channel engagement, pipeline influenced, and ROI
Continuously analyze account performance and feedback from Sales to optimize campaign strategies and identify new growth opportunities

What we offer

Offers Equity
Offers Bonus
medical, dental, and vision insurance
a 401(k) plan
short-term and long-term disability
basic life insurance
well-being benefits
20 paid days of vacation
12 paid days of company holidays

Fulltime

Demand Generation Specialist, Account-Based Marketing

The Demand Generation Specialist, Account-Based Marketing (ABM) role is an engag...

Location

United States

Salary:

65000.00 - 95000.00 USD / Year

EdTech Jobs

Expiration Date

Until further notice

Requirements

3-5 years of B2B marketing experience, ideally focused on demand generation, growth marketing, or ABM
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience required)
Familiarity with Salesforce and marketing automation platforms, such as Eloqua
Demonstrated experience collaborating and communicating with sales teams
Calm under pressure, with the ability to juggle managing programs across a few strategic accounts at the same time
Data mindset and experience using data to measure and optimize marketing impact

Job Responsibility

Deeply research your assigned school districts, gathering insights from sales, customer success, internal data sources, and external research
Partner with other internal marketing teams to understand account funnel progression, target personas, state messaging nuances, and content available for program usage
Participate in the editorial calendar process, surfacing needs for future content
Develop unique messaging for programs
Complete strategy briefs for programs and lead program kick-off conversations with cross-functional working groups
Maintain tight alignment with sales and customer success teams
Conceptualize, draft, and build email drip and nurture programs
Assist with advertising program development, including copywriting and image sourcing, for paid social and display programs
Partner with Events team members to turn program strategy into a reality
Act as the primary marketing contact for sales and customer success teams, assisting with custom pitch deck creation, prospecting cadence creation, and lead follow-up templates

What we offer

Remote First Work Environment
Reimbursement to help cover the cost of setting up your home or remote office

Fulltime

Senior Account Based Marketing Manager

Truveta is the world’s first health provider led data platform with a vision of ...

Location

United States , Seattle

Salary:

155000.00 - 175000.00 USD / Year

Truveta

Expiration Date

Until further notice

Requirements

7–10+ years of B2B marketing experience
3–5+ years focused on Account-Based Marketing
Proven success running enterprise ABM programs supporting long, complex sales cycle
Experience marketing to healthcare, life sciences, clinical data, AI/ML, or regulated B2B SaaS audiences
Strong understanding of buying groups, multi-stakeholder decision-making, and enterprise GTM motions
Demonstrated experience managing and developing marketers in a team environment
Comfortable authoring and reviewing ABM content and bringing a credible industry point of view
Highly analytical and operational, with comfort owning dashboards, experimentation, and optimization
Creative problem solver who can balance strategic thinking with hands-on execution
Collaborative partner with strong communication skills and executive presence

Job Responsibility

Own ABM strategy for strategic and growth enterprise accounts, aligned to sales and growth priorities
Partner with Sales and Operations on account selection, tiering, and prioritization informed by TAM, intent data, pipeline needs, and growth goals
Conduct deep account and buying group research to develop account strategies by vertical, persona, and solution area
Translate account intelligence, clinical context, and market signals into clear, actionable GTM plays
Design and orchestrate 1:1 and 1:few ABM programs across email, paid media, content personalization, events, executive programs, and selective high-touch experiences
Ensure ABM programs are tightly integrated with Demand Generation, Product Marketing, and Sales motions, including follow-up workflows and sales enablement
Enable Sales and BDM adoption of ABM plays through clear account plans, engagement strategies, campaign context, and execution guidance
Partner closely with the BDM team on ABM strategy, account priorities, and outbound execution of ABM plays, ensuring consistent messaging, sequencing, and follow-through
Lead, coach, and develop a high-performing ABM team, setting execution standards and operating rhythms
Balance strategic oversight with hands-on involvement, stepping in to support priority accounts or initiatives as needed

What we offer

Interesting and meaningful work for every career stage
Great benefits package
Comprehensive benefits with strong medical, dental and vision insurance plans
401K plan
Professional development & training opportunities for continuous learning
Work/life autonomy via flexible work hours and flexible paid time off
Generous parental leave
Regular team activities (virtual and in-person)
Additional compensation such as incentive pay and stock options for certain roles

Fulltime

Director of Lifecycle and Account Based Marketing

As Director of Lifecycle & Account-Based Marketing, you’ll own EliseAI’s most cr...

Location

United States , New York City

Salary:

200000.00 - 250000.00 USD / Year

EliseAI

Expiration Date

Until further notice

Requirements

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation, ideally in B2B SaaS or AI
3+ years owning ABM programs for enterprise accounts
Experience managing and scaling marketing teams, with a strong player-coach mindset
Proven ability to drive pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, highly organized, and comfortable managing complex, multi-channel campaigns
Strong cross-functional collaboration skills, especially with Sales
Willingness to work in person at our office 4-5 days a week

Job Responsibility

Own and scale a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many programs
Lead, mentor, and develop a team of lifecycle and ABM marketers while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on target account selection, segmentation, and insights
Plan and execute integrated campaigns across email, digital ads, direct mail, events, in-app, SMS, and executive programs
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build on existing onboarding, engagement, and expansion programs that increase adoption and lifetime value
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation tools to build scalable, repeatable programs
Attract top-tier talent to join our driven team

What we offer

Equity in the company
Medical, Dental and Vision premiums covered at 100%
Fully paid parental leave
Commuter benefits
401k benefits
Fitness & home services stipend to cover part of your expenses so you can focus on what matters
A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
Unlimited vacation and paid holidays
We'll cover relocation packages and make the move exciting, not painful!

Fulltime

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Account-Based Marketing Manager

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