Account-Based Marketing (ABM) Manager, PagerDuty

PagerDuty

Location:
Canada, Toronto

Category:
-

Contract Type:
Employment contract

Salary:

98000.00 - 149000.00 CAD / Year

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Job Description:

PagerDuty is seeking a dynamic Account-Based Marketing (ABM) Manager to implement ABM campaigns and tactics, driving pipeline growth from a strategically curated list of key accounts. Collaborating closely with Sales and Marketing teams, this role adopts a data-driven approach, consistently testing and evaluating campaign success. The ideal candidate possesses a proven track record of managing and scaling B2B SaaS-integrated ABM campaigns, leveraging data-driven insights to optimize marketing pipeline contributions, and building strong relationships within the marketing and sales teams. This role plays a pivotal role in driving strategic marketing initiatives that align with our vision and business objectives.

Job Responsibility:

Partner with Marketing, Sales and Customer Success teams to identify top target accounts and objectives that drive revenue growth and enable customer success
Autonomously develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and ‘test and learn’ mindset to optimize program performance
Work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise targeting of the right audience through the right channels
Own and track program results, measure success and deliver insights to stakeholders across the business
Define and implement scalable, repeatable processes to expand PagerDuty’s ABM programs across all strategic accounts globally

Requirements:

5+ years of experience executing successful account-based marketing campaigns
5-7 years of previous marketing or other relevant experience
5+ years of experience with ABM tools (Demandbase preferred)
Strong track record of driving cross-functional collaboration to execute and optimize marketing campaigns
Successfully implemented data-driven programs with key measurements for success
Strong quantitative and analytical skills with an understanding of B2B marketing metrics
CRM/marketing automation background, preferably Salesforce and Marketo
Hands-on experience executing across web, email, and digital marketing channels
Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
Comfortable with project management across multiple teams, capable of prioritizing multiple workstreams and projects

Nice to have:

B2B SaaS background
Highly organized and efficient with the ability to develop and execute against an evolving plan
Team player with the ability to work collaboratively and autonomously

What we offer:

Competitive salary
Comprehensive benefits package from day one
Flexible work arrangements
Company equity
ESPP (Employee Stock Purchase Program)
Retirement or pension plan
Generous paid vacation time
Paid holidays and sick leave
Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent
Paid volunteer time off: 20 hours per year
Company-wide hack weeks
Mental wellness programs

Additional Information:

Job Posted:
April 24, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Account-Based Marketing (ABM) Manager