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Account-Based Marketing (ABM) Manager

https://www.pagerduty.com Logo

PagerDuty

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Location:
Canada, Toronto

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Category:
-

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Contract Type:
Employment contract

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Salary:

98000.00 - 149000.00 CAD / Year
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Job Description:

PagerDuty is seeking a dynamic Account-Based Marketing (ABM) Manager to implement ABM campaigns and tactics, driving pipeline growth from a strategically curated list of key accounts. Collaborating closely with Sales and Marketing teams, this role adopts a data-driven approach, consistently testing and evaluating campaign success. The ideal candidate possesses a proven track record of managing and scaling B2B SaaS-integrated ABM campaigns, leveraging data-driven insights to optimize marketing pipeline contributions, and building strong relationships within the marketing and sales teams. This role plays a pivotal role in driving strategic marketing initiatives that align with our vision and business objectives.

Job Responsibility:

  • Partner with Marketing, Sales and Customer Success teams to identify top target accounts and objectives that drive revenue growth and enable customer success
  • Autonomously develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and ‘test and learn’ mindset to optimize program performance
  • Work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise targeting of the right audience through the right channels
  • Own and track program results, measure success and deliver insights to stakeholders across the business
  • Define and implement scalable, repeatable processes to expand PagerDuty’s ABM programs across all strategic accounts globally

Requirements:

  • 5+ years of experience executing successful account-based marketing campaigns
  • 5-7 years of previous marketing or other relevant experience
  • 5+ years of experience with ABM tools (Demandbase preferred)
  • Strong track record of driving cross-functional collaboration to execute and optimize marketing campaigns
  • Successfully implemented data-driven programs with key measurements for success
  • Strong quantitative and analytical skills with an understanding of B2B marketing metrics
  • CRM/marketing automation background, preferably Salesforce and Marketo
  • Hands-on experience executing across web, email, and digital marketing channels
  • Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
  • Comfortable with project management across multiple teams, capable of prioritizing multiple workstreams and projects

Nice to have:

  • B2B SaaS background
  • Highly organized and efficient with the ability to develop and execute against an evolving plan
  • Team player with the ability to work collaboratively and autonomously
What we offer:
  • Competitive salary
  • Comprehensive benefits package from day one
  • Flexible work arrangements
  • Company equity
  • ESPP (Employee Stock Purchase Program)
  • Retirement or pension plan
  • Generous paid vacation time
  • Paid holidays and sick leave
  • Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
  • Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent
  • Paid volunteer time off: 20 hours per year
  • Company-wide hack weeks
  • Mental wellness programs

Additional Information:

Job Posted:
April 24, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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