ABM Marketing Manager Job at Robert Half (Atlanta)

Account-Based Marketing (ABM) Manager

PagerDuty is seeking a dynamic Account-Based Marketing (ABM) Manager to implemen...

Location

Canada , Toronto

Salary:

98000.00 - 149000.00 CAD / Year

PagerDuty

Expiration Date

Until further notice

Requirements

5+ years of experience executing successful account-based marketing campaigns
5-7 years of previous marketing or other relevant experience
5+ years of experience with ABM tools (Demandbase preferred)
Strong track record of driving cross-functional collaboration to execute and optimize marketing campaigns
Successfully implemented data-driven programs with key measurements for success
Strong quantitative and analytical skills with an understanding of B2B marketing metrics
CRM/marketing automation background, preferably Salesforce and Marketo
Hands-on experience executing across web, email, and digital marketing channels
Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
Comfortable with project management across multiple teams, capable of prioritizing multiple workstreams and projects

Job Responsibility

Partner with Marketing, Sales and Customer Success teams to identify top target accounts and objectives that drive revenue growth and enable customer success
Autonomously develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and ‘test and learn’ mindset to optimize program performance
Work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise targeting of the right audience through the right channels
Own and track program results, measure success and deliver insights to stakeholders across the business
Define and implement scalable, repeatable processes to expand PagerDuty’s ABM programs across all strategic accounts globally

What we offer

Competitive salary
Comprehensive benefits package from day one
Flexible work arrangements
Company equity
ESPP (Employee Stock Purchase Program)
Retirement or pension plan
Generous paid vacation time
Paid holidays and sick leave
Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent

Fulltime

Senior Enterprise ABM Marketing Manager

As Senior Enterprise ABM Marketing Manager, you will lead the strategic developm...

Location

Germany , München

Salary:

Not provided

ATOSS Software SE

Expiration Date

Until further notice

Requirements

Degree in Marketing, Business, Communications, or a related field
At least 7 years of hands-on experience in B2B enterprise marketing, preferably in SaaS or technology environments
Proven expertise in developing and executing high-impact Account-Based Marketing (ABM) strategies that drive pipeline growth and revenue
Exceptional strategic planning and analytical skills, with a strong focus on data-driven decision-making
Demonstrated ability to lead cross-functional initiatives and collaborate effectively with sales teams
Strong copywriting, editing, and messaging skills with a track record of engaging diverse enterprise audiences and delivering measurable results
Consistent record of maintaining brand integrity across campaigns, content, platforms, and customer touchpoints
Native-level German and business-fluent English (C1/C2) are essential for success in this role

Job Responsibility

Develop and own industry-specific segments of the enterprise marketing strategy, with a strong focus on execution through Account-Based Marketing (ABM) principles
Design and execute ABM campaigns for strategic enterprise accounts, leveraging AI-driven personalization and data-driven targeting
Partner with sales, sales enablement, and SDR teams to align marketing initiatives with go-to-market priorities and account plans
Work with content and event teams, utilizing AI tools, to create tailored content, events, and experiences that engage decision-makers and influencers within target organizations
Define, track, and report on KPIs to measure ABM program effectiveness and inform ongoing optimization
Manage relationships with internal and external stakeholders to ensure seamless execution and foster continued innovation in enterprise marketing
Stay current on B2B enterprise trends, ABM best practices, and competitive landscape to inform strategic decisions

What we offer

Competitive Rewards: Including profit-sharing and employee stock program
Structured Onboarding & Continuous Leadership Development: Clear career paths onboarding through Expert & Leadership Tracks, plus access to ATOSS Academy
Flexible Work Culture: Hybrid options (remote within the EU), 30 days of vacation, and a strong commitment to diversity & inclusion
Engaging Team Environment: Seasonal company events, team retreats, and an in-house barista
Health & Wellbeing: Including regular check-ups, corporate wellness programs, and Wellhub membership
Stability & Growth: Company listed on SDAX & TecDAX, with 19+ years of record-breaking revenue and a 30%+ EBIT margin. Certified Top Employer© for the 5th year in a row

Fulltime

Senior ABM Manager

Tekmetric is looking for a Senior ABM Manager to join the Demand Generation team...

Location

United States

Salary:

Not provided

Tekmetric

Expiration Date

Until further notice

Requirements

5-8 years of marketing experience with a focus on ABM or Enterprise marketing
Proven experience designing and executing ABM programs that drive measurable revenue growth
Deep understanding of the demand waterfall and conversion optimization strategies
Data-driven mindset with the ability to translate insights into actionable strategies and programs
Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively
Strong cross-functional team/project management, interpersonal, and influencing skills
Experience using HubSpot for campaign management
Experience in creating brand messaging to align with assets and campaigns
Ability to thrive in a fast-paced environment and balance strategic thinking with hands-on execution

Job Responsibility

Develop and implement a scalable ABM strategy that aligns with company growth objectives and supports our upmarket expansion
Partner closely with sales leadership, demand generation, and revenue operations to ensure alignment on target accounts, messaging, and shared goals
Build a tiered ABM framework that differentiates 1:1, 1:few, and 1:many account programs, driving engagement and pipeline contribution at scale
Plan, launch, and optimize multi-channel ABM campaigns across digital, email, events, direct mail, and personalized content experiences to influence buying committees within target accounts
Develop and manage account insights, leveraging firmographic, technographic, and intent data to inform segmentation, personalization, and outreach strategies
Create and operationalize ABM playbooks, processes, and best practices to ensure consistency, scalability, and repeatable success across regions and sales teams
Measure and report on ABM program performance using key metrics such as account engagement, influenced pipeline, opportunity creation, and closed-won revenue
Foster a culture of experimentation—testing new channels, tactics, and technologies to continuously improve ABM effectiveness and efficiency
Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis
Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives

What we offer

Enjoy the flexibility of remote work
Competitive base salaries
Generous Paid Time Off
Paid maternity, parental bonding, and medical leave
Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage
Free, confidential counseling through BetterHelp
401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
Life and Accidental Death & Dismemberment (AD&D) Insurance
up to $60/month toward fitness, mental health, or wellness

Fulltime

Senior Marketing Manager

Outpost24 is seeking a Senior Marketing Manager to join our team in Barcelona! I...

Location

Spain , Barcelona

Salary:

Not provided

Outpost24 Group

Expiration Date

Until further notice

Requirements

5-10 years of proven experience delivering complex B2B marketing campaigns across digital, events, and ABM
5-10 years in B2B marketing in IT/SaaS industry
cybersecurity experience is a strong advantage
Proficient with Marketing Automation Platforms (e.g., HubSpot, Pardot, Marketo) for nurturing and campaign deployment
Experienced with CRM systems (e.g., Salesforce) for lead tracking, reporting, and sales enablement
Strong analytical and funnel reporting skills
comfortable using web analytics tools (e.g., Google Analytics)
Solid understanding of SEO/SEM as it relates to campaign performance and landing page optimization

Job Responsibility

Oversee the full campaign lifecycle, from concept to launch, ensuring alignment with sales goals, smart resource allocation, and strong pipeline generation from new logos
Define annual and quarterly campaign strategies using persona-based and ABM best practices, including audience segmentation, messaging, and value propositions for the ASM product suite
Conduct market and competitive research to identify opportunities and strengthen campaign positioning
Manage the campaign budget and report monthly on spend and ROI to leaders
Plan and execute end-to-end integrated campaigns across digital, events, and ABM channels
Coordinate with marketing teams (email, paid media, social, product marketing, field) to support campaign goals and nurture leads
Manage cross-functional tasks with strong project management, ensuring timelines, scope, and stakeholder needs (content, design, product marketing) are met
Define and oversee the prospect journey to convert MQLs into SQLs and drive pipeline opportunities
Work closely with Marketing Operations, Product Marketing, Channel Marketing, Sales, and other teams to ensure campaigns are supported and leads are handled effectively
Collaborate with stakeholders across the business while balancing competing priorities

What we offer

A flat organizational structure and lots of autonomy
The opportunity to be part of a fast-growing and fun European cybersecurity company
A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (2-3 days in office)
Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement
Join our team in Barcelona and experience a workplace that’s as vibrant as the city, from fun socials, great perks, and a collaborative environment

Marketing Manager

We are seeking a strategic, commercially minded, and execution-focused Marketing...

Location

Nigeria , Lagos

Salary:

Not provided

RedCloud

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, or CIM equivalent
Proven experience (5+years) in B2B Marketing, with a focus on lead generation, pipeline growth, sales enablement, and ABM
Strong understanding of marketing automation platforms, particularly HubSpot, and experience in managing MQL to closed-won processes
Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
Exceptional communication skills, both written and verbal, with the ability to lead teams and effectively collaborate with cross-functional teams, especially Sales, Product Marketing, Operations and Customer Experience
Demonstrated ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment
Creative thinker with a strategic mindset and a passion for driving business results through innovative marketing initiatives

Job Responsibility

Collaborate with Sales Team: Work closely with the sales department to align marketing strategies with sales objectives, ensuring a cohesive approach towards pipeline growth and revenue targets
Brand Building and Thought Leadership: Develop thought leadership content, trade event strategies, and executive engagements to position RedAI as the industry-led AI-solution driving FMCG transformation
GTM Strategy and Product Launch Management: Lead end-to-end go-to-market (GTM) planning for new product releases, features, and commercial programs, ensuring every launch has clear KPIs, monitoring dashboards, and a strong post-launch evaluation framework
Account-Based Marketing (ABM): Develop and implement ABM strategies to engage key target accounts, personalise marketing efforts, and drive revenue growth. Work closely with sales to identify target accounts, create account-specific marketing plans, and measure the success of ABM campaigns
Lead Generation: Develop and execute effective lead generation campaigns across various channels, including digital marketing, email marketing, content marketing, events, partnerships, and ABM initiatives
MQL to Closed-Won Tracking: Accurately track MQLs through to closed-won opportunities and utilise HubSpot to monitor lead progression and optimise the sales funnel, engaging actively with the sales team
Content Development: Oversee the creation of high-quality marketing content tailored to different stages of the buyer's journey, including video content, customer advocacy tesimonials, blog posts, whitepapers, case studies, eBooks, webinars, and personalised content
Campaign Management: Plan, execute, and optimise multi-channel marketing campaigns to drive engagement, generate leads, and support sales efforts. Monitor campaign performance and adjust strategies as needed to maximise ROI
Analytics and Reporting: Establish key performance indicators (KPIs) for marketing campaigns and initiatives. Generate regular reports to track progress against goals, identify areas for improvement, and provide actionable insights to stakeholders

What we offer

First Class Salary
25 days annual leave increasing to 26 days after your first 12 months in the business
Company Equipment

ABM Manager

We’re seeking a Manager, Account-Based Marketing (ABM) to help us connect that m...

Location

Mexico

Salary:

652400.00 - 900000.00 USD / Year

Instructure

Expiration Date

Until further notice

Requirements

5–7 years of B2B marketing experience
2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred)
Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion
Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau
Analytical mindset with the ability to interpret data and communicate insights clearly
Excellent communication and collaboration skills—comfortable building trust with sales, customer success, marketing ops, and key stakeholders
Curiosity, creativity, and a test-and-learn approach that aligns with Instructure’s culture of innovation
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)

Job Responsibility

Lead and Execute ABM Strategy: Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences, including integrated email, paid media, direct mail, and personalized content experiences
Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts, define buying groups, and tailor messaging to the unique needs of [K–12, Higher Ed, business and government learning] audiences
Use Demandbase to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement, to complement campaigns executed in Marketo and Outreach
Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders and align assets with stage-based buyer journeys informed by predictive scoring and intent data
Manage budgets, timelines, and results while continuously experimenting with new tactics and tools
Lead and analyze research projects (internal or vendor-led) to surface insights that fuel smarter ABM strategies and inform ongoing targeting and segmentation refinement
Drive Collaboration and Alignment: Work hand-in-hand with sales, customer success, SDRs, and marketing operations to connect strategy with execution, ensuring marketing activity contributes directly to business objectives including competitive conquesting, pipeline generation, and revenue outcomes
Use Salesforce, Marketo, and Outreach to ensure campaign alignment, accurate tracking, and smooth lead/account handoffs
Engage with the marketing operations team to collaboratively design dashboards in Tableau and/or Demandbase that visualize ABM performance, predictive trends, and account engagement insights
Create scalable systems for project organization and visibility using Asana

Fulltime

Demand Generation & Growth Marketing Manager, Channel Technical Programs

We’re looking for a dynamic, strategic marketer to lead the charge across our Ch...

Location

United States , San Mateo

Salary:

135000.00 - 180000.00 USD / Year

Verkada

Expiration Date

Until further notice

Requirements

Proven experience in B2B marketing
Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication)
Strong quantitative background, with experience using data and metrics to inform marketing decisions
Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred
Must be willing and able to work onsite five days per week

Job Responsibility

Strategic Leadership: Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth. Act as a strategic advisor to senior leadership on how marketing can accelerate program adoption and partner success
Brand & Positioning: Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing touchpoints and digital channels
Demand Generation: Design and execute data-driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions
Integrated Campaign Management: Oversee end-to-end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement
Insights & Reporting: Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns

What we offer

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Fertility Stipend
Wellness/fitness benefits
Healthy lunches provided daily

Fulltime

Field Events Marketing Manager

We're looking for an experienced Field Marketing Manager to drive pipeline gener...

Location

United States , San Francisco

Salary:

130000.00 - 165000.00 USD / Year

Arize

Expiration Date

Until further notice

Requirements

3+ years of B2B field marketing experience with strong event management background, preferably in technical or developer-focused companies
Proven track record managing both large-scale conferences (500+ attendees) and intimate executive/customer events with demonstrable pipeline impact
Experience with end-to-end event logistics including venue selection, vendor negotiations, budget management, registration, and day-of execution
Strong ability to partner with sales teams to identify high-value event opportunities and convert attendees into qualified pipeline
Excellent project management skills with ability to juggle multiple events and campaigns simultaneously across different regions
Experience negotiating with vendors (venues, caterers, AV providers) and managing event budgets effectively
Strong messaging and positioning skills with ability to craft compelling narratives for technical audiences and create event-specific content
Data-driven mindset with experience tracking event ROI, pipeline contribution, and using insights to optimize future programs
Self-starter who thrives in fast-paced environments and can manage both strategic planning and hands-on execution
Based in or willing to relocate to the San Francisco Bay Area

Job Responsibility

Own pipeline targets for assigned regions/segments and develop integrated field marketing programs to generate and accelerate opportunities
Partner closely with sales leadership and account executives to identify target accounts, understand regional priorities, and create campaigns that move deals forward
Develop and execute localized marketing campaigns across multiple channels including events, digital advertising, direct mail, email, and partner marketing
Design and execute targeted ABM plays for strategic accounts in partnership with sales
Own field event strategy as a key pipeline driver, including executive dinners, customer roundtables, developer meetups, and sponsored activations at industry conferences
Develop compelling messaging and positioning for regional campaigns that speak to customer pain points and Arize's differentiation
Establish clear metrics for all field marketing programs with focus on pipeline generation, opportunity acceleration, and ROI

What we offer

competitive equity package
medical
dental
vision
401(k) plan
unlimited paid time off
generous parental leave plan
others for mental and wellness support

Fulltime

ABM Marketing Manager

Robert Half

Location:
United States , Atlanta

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
January 29, 2026

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Location:United States , Atlanta

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Job Responsibility:

Requirements:

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Job Posted:January 29, 2026

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