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BlackLine Logo BlackLine · -

ABM Marketing Manager North America

United States, New York 143000.00 - 179000.00 USD / Year · Job Posted June 04, 2026
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Job Description

We're on the lookout for our first Integrated Campaign Manager to help take BlackLine to new heights. In this role, you will lead the development and execution of multi-channel marketing campaigns, creating cohesive and impactful campaigns that span various marketing channels, including digital media, social, email, events, and much more.

Job Responsibility

  • Develop comprehensive integrated marketing campaign strategies that align with business objectives and target audience segments
  • Coordinate and collaborate with teams responsible for both online and offline marketing channels including digital marketing, social media, content, design, and events to ensure seamless execution of our campaigns
  • Provide creative direction and guidance to design and content teams to ensure campaign assets are consistent with brand guidelines and resonate with the target audience
  • Collaborate with content creators to develop compelling and relevant content for campaigns, including blog posts, videos, infographics, and more
  • Manage end-to-end campaign execution, including planning, timeline management, asset development, and launch
  • Ensure that all tasks are completed on time and within budget
  • Monitor and manage campaign budgets, making data-driven decisions to optimize resource allocation and achieve maximum ROI
  • Set up tracking mechanisms to measure the effectiveness of campaigns
  • Analyze key performance metrics, derive insights, and provide actionable recommendations for future campaigns
  • Develop and execute A/B testing strategies to optimize campaign elements, including messaging, visuals, and channel distribution
  • Regularly update and collaborate with cross-functional teams, leadership, and stakeholders to ensure alignment and transparency throughout the campaign lifecycle
  • Stay informed about industry trends, competitive landscape, and emerging marketing technologies to innovate and enhance campaign strategies
  • Prepare post-campaign reports summarizing results, insights, and lessons learned
  • Present findings to the broader team and recommend improvements for future campaigns

Requirements

  • A minimum of 5 years of experience in demand generation, including proven success with integrated campaigns, within a dynamic and fast-paced marketing environment
  • Strong understanding of various marketing channels, including digital, social media, content, events, and more
  • Excellent project management skills with the ability to manage multiple campaigns simultaneously
  • Creative thinker with the ability to generate innovative campaign ideas and strategies
  • Strong analytical skills to interpret data and metrics, providing insights to optimize campaigns
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms
  • Exceptional communication and collaboration skills to work effectively with cross-functional teams
  • Strategic mindset with the ability to align campaigns with broader business goals
  • Ability to thrive in a dynamic, fast-paced environment and adapt to changing priorities
  • Bachelor's degree in Marketing, Business, Communications, or a related field

Nice to have

  • Experience with Marketo, Bizible, and 6sense
  • Experience using Python and/or R
  • Master's degree

What we offer

  • Short-term and long-term incentive programs
  • Robust offering of benefit and wellness plans
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