ABM Manager Job at Instructure

Senior ABM Manager

Tekmetric is looking for a Senior ABM Manager to join the Demand Generation team...

Location

United States

Salary:

Not provided

Tekmetric

Expiration Date

Until further notice

Requirements

5-8 years of marketing experience with a focus on ABM or Enterprise marketing
Proven experience designing and executing ABM programs that drive measurable revenue growth
Deep understanding of the demand waterfall and conversion optimization strategies
Data-driven mindset with the ability to translate insights into actionable strategies and programs
Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively
Strong cross-functional team/project management, interpersonal, and influencing skills
Experience using HubSpot for campaign management
Experience in creating brand messaging to align with assets and campaigns
Ability to thrive in a fast-paced environment and balance strategic thinking with hands-on execution

Job Responsibility

Develop and implement a scalable ABM strategy that aligns with company growth objectives and supports our upmarket expansion
Partner closely with sales leadership, demand generation, and revenue operations to ensure alignment on target accounts, messaging, and shared goals
Build a tiered ABM framework that differentiates 1:1, 1:few, and 1:many account programs, driving engagement and pipeline contribution at scale
Plan, launch, and optimize multi-channel ABM campaigns across digital, email, events, direct mail, and personalized content experiences to influence buying committees within target accounts
Develop and manage account insights, leveraging firmographic, technographic, and intent data to inform segmentation, personalization, and outreach strategies
Create and operationalize ABM playbooks, processes, and best practices to ensure consistency, scalability, and repeatable success across regions and sales teams
Measure and report on ABM program performance using key metrics such as account engagement, influenced pipeline, opportunity creation, and closed-won revenue
Foster a culture of experimentation—testing new channels, tactics, and technologies to continuously improve ABM effectiveness and efficiency
Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis
Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives

What we offer

Enjoy the flexibility of remote work
Competitive base salaries
Generous Paid Time Off
Paid maternity, parental bonding, and medical leave
Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage
Free, confidential counseling through BetterHelp
401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
Life and Accidental Death & Dismemberment (AD&D) Insurance
up to $60/month toward fitness, mental health, or wellness

Fulltime

Account-Based Marketing (ABM) Manager

PagerDuty is seeking a dynamic Account-Based Marketing (ABM) Manager to implemen...

Location

Canada , Toronto

Salary:

98000.00 - 149000.00 CAD / Year

PagerDuty

Expiration Date

Until further notice

Requirements

5+ years of experience executing successful account-based marketing campaigns
5-7 years of previous marketing or other relevant experience
5+ years of experience with ABM tools (Demandbase preferred)
Strong track record of driving cross-functional collaboration to execute and optimize marketing campaigns
Successfully implemented data-driven programs with key measurements for success
Strong quantitative and analytical skills with an understanding of B2B marketing metrics
CRM/marketing automation background, preferably Salesforce and Marketo
Hands-on experience executing across web, email, and digital marketing channels
Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
Comfortable with project management across multiple teams, capable of prioritizing multiple workstreams and projects

Job Responsibility

Partner with Marketing, Sales and Customer Success teams to identify top target accounts and objectives that drive revenue growth and enable customer success
Autonomously develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams and embracing a data-driven and ‘test and learn’ mindset to optimize program performance
Work closely with Marketing Operations to support high-performance ABM marketing tools and integrations, ensuring precise targeting of the right audience through the right channels
Own and track program results, measure success and deliver insights to stakeholders across the business
Define and implement scalable, repeatable processes to expand PagerDuty’s ABM programs across all strategic accounts globally

What we offer

Competitive salary
Comprehensive benefits package from day one
Flexible work arrangements
Company equity
ESPP (Employee Stock Purchase Program)
Retirement or pension plan
Generous paid vacation time
Paid holidays and sick leave
Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent

Fulltime

Senior Enterprise ABM Marketing Manager

As Senior Enterprise ABM Marketing Manager, you will lead the strategic developm...

Location

Germany , München

Salary:

Not provided

ATOSS Software SE

Expiration Date

Until further notice

Requirements

Degree in Marketing, Business, Communications, or a related field
At least 7 years of hands-on experience in B2B enterprise marketing, preferably in SaaS or technology environments
Proven expertise in developing and executing high-impact Account-Based Marketing (ABM) strategies that drive pipeline growth and revenue
Exceptional strategic planning and analytical skills, with a strong focus on data-driven decision-making
Demonstrated ability to lead cross-functional initiatives and collaborate effectively with sales teams
Strong copywriting, editing, and messaging skills with a track record of engaging diverse enterprise audiences and delivering measurable results
Consistent record of maintaining brand integrity across campaigns, content, platforms, and customer touchpoints
Native-level German and business-fluent English (C1/C2) are essential for success in this role

Job Responsibility

Develop and own industry-specific segments of the enterprise marketing strategy, with a strong focus on execution through Account-Based Marketing (ABM) principles
Design and execute ABM campaigns for strategic enterprise accounts, leveraging AI-driven personalization and data-driven targeting
Partner with sales, sales enablement, and SDR teams to align marketing initiatives with go-to-market priorities and account plans
Work with content and event teams, utilizing AI tools, to create tailored content, events, and experiences that engage decision-makers and influencers within target organizations
Define, track, and report on KPIs to measure ABM program effectiveness and inform ongoing optimization
Manage relationships with internal and external stakeholders to ensure seamless execution and foster continued innovation in enterprise marketing
Stay current on B2B enterprise trends, ABM best practices, and competitive landscape to inform strategic decisions

What we offer

Competitive Rewards: Including profit-sharing and employee stock program
Structured Onboarding & Continuous Leadership Development: Clear career paths onboarding through Expert & Leadership Tracks, plus access to ATOSS Academy
Flexible Work Culture: Hybrid options (remote within the EU), 30 days of vacation, and a strong commitment to diversity & inclusion
Engaging Team Environment: Seasonal company events, team retreats, and an in-house barista
Health & Wellbeing: Including regular check-ups, corporate wellness programs, and Wellhub membership
Stability & Growth: Company listed on SDAX & TecDAX, with 19+ years of record-breaking revenue and a 30%+ EBIT margin. Certified Top Employer© for the 5th year in a row

Fulltime

Growth Marketing Manager

We are searching for an agile and motivated Growth Marketing Manager to join and...

Location

United States , Boston

Salary:

90000.00 - 100000.00 USD / Year

Radancy

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field
3-5 years of experience in campaign management, demand generation, ABM, or digital marketing with a focus on new logo acquisition
Proven track record of developing and executing successful campaigns that drive revenue
Strong analytical skills with the ability to interpret data and provide actionable insights
Experience with marketing automation platforms and CRM systems (Salesforce) for campaign execution and tracking
Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously
Strong communication and collaboration skills, with experience working cross-functionally

Job Responsibility

Develop and execute comprehensive demand generation and/or account based marketing (ABM) campaigns that align with opportunity creation, sales velocity, win rate, and other revenue targets
Collaborate with cross-functional teams, including Sales, SDR, Product Marketing, and Creative to ensure the campaigns align with latest offerings, messaging, and strategy
Ideate and refine campaign segmentation methodologies using available CRM and revenue data to support
Manage end-to-end campaign execution across channels, including but limited to email, events, media (organic and paid), webinars, and content marketing
Act as marketing playmaker across internal teams to ensure timely delivery of assets
assist in creation of project management flows and timelines as needed
Monitor and analyze campaign performance, providing regular reports and insights to key stakeholders
Utilize data-driven insights to optimize campaigns for higher conversion rates and increased new logo revenue
Conduct A/B testing and experimentation to improve the effectiveness of upsell offers and messaging
Utilize marketing automation platforms, CRM (Salesforce), and data/analytics tools to bring programs to market and dynamically report on efficacy

What we offer

Comprehensive medical coverage, with dental, vision and life insurance
Competitive 401(k) plan with employer matching
Unlimited flexible time off (FTO)
World-class training that keeps you at the forefront of innovation

Senior Campaign Operations Specialist

We are seeking a highly skilled Senior Campaign Operations Specialist to join ou...

Location

India , Pune

Salary:

Not provided

6sense

Expiration Date

Until further notice

Requirements

6+ years of experience in Digital Advertising, social and email campaign operations, with a focus on Account-Based Marketing (ABM)
BE/BTech/BS or equivalent technical degree in Computer Science or a related technical field
Proven experience working on digital advertising campaigns and creatives
Strong analytical skills and expertise in campaign optimization strategies
Proven track record of managing and optimizing ABM campaigns
Strong troubleshooting and problem-solving skills, with the ability to resolve issues quickly and effectively
Experience in customer-facing roles with excellent communication and interpersonal skills
Expertise in revenue management, including tracking, reporting, and optimization
Experience in inventory management, including resources, tools, and technologies
Demonstrated problem-solving skills, particularly in the context of digital advertising campaigns and creatives

Job Responsibility

Identify, troubleshoot, and resolve technical issues related to ABM campaigns, ensuring smooth execution from start to finish
Participate in customer calls to provide updates, address concerns, and ensure satisfaction throughout the campaign lifecycle
Oversee the tracking and reporting of revenue linked to ABM campaigns
Manage and track resources and inventory for ABM campaigns
Provide guidance and mentorship to junior team members, sharing best practices and insights
Demonstrate a proactive, self-starter mentality
manage operations during various shifts
Generate and present regular reports on campaign performance, operational efficiency, revenue, and inventory management
Work closely with the sales, marketing, and technical teams to ensure that campaigns align with business objectives and are executed efficiently
Constantly seek opportunities to streamline processes, improve operational efficiency, and enhance the overall success of ABM campaigns.

What we offer

Health coverage
Paid parental leave
Generous paid time-off and holidays
Quarterly self-care days off
Stock options
Equipment and support to work and connect with your teams
Numerous learning and development initiatives
Access to LinkedIn Learning platform
Quarterly wellness education sessions
Self care and personal growth initiatives

Fulltime

Senior Marketing Manager

Outpost24 is seeking a Senior Marketing Manager to join our team in Barcelona! I...

Location

Spain , Barcelona

Salary:

Not provided

Outpost24 Group

Expiration Date

Until further notice

Requirements

5-10 years of proven experience delivering complex B2B marketing campaigns across digital, events, and ABM
5-10 years in B2B marketing in IT/SaaS industry
cybersecurity experience is a strong advantage
Proficient with Marketing Automation Platforms (e.g., HubSpot, Pardot, Marketo) for nurturing and campaign deployment
Experienced with CRM systems (e.g., Salesforce) for lead tracking, reporting, and sales enablement
Strong analytical and funnel reporting skills
comfortable using web analytics tools (e.g., Google Analytics)
Solid understanding of SEO/SEM as it relates to campaign performance and landing page optimization

Job Responsibility

Oversee the full campaign lifecycle, from concept to launch, ensuring alignment with sales goals, smart resource allocation, and strong pipeline generation from new logos
Define annual and quarterly campaign strategies using persona-based and ABM best practices, including audience segmentation, messaging, and value propositions for the ASM product suite
Conduct market and competitive research to identify opportunities and strengthen campaign positioning
Manage the campaign budget and report monthly on spend and ROI to leaders
Plan and execute end-to-end integrated campaigns across digital, events, and ABM channels
Coordinate with marketing teams (email, paid media, social, product marketing, field) to support campaign goals and nurture leads
Manage cross-functional tasks with strong project management, ensuring timelines, scope, and stakeholder needs (content, design, product marketing) are met
Define and oversee the prospect journey to convert MQLs into SQLs and drive pipeline opportunities
Work closely with Marketing Operations, Product Marketing, Channel Marketing, Sales, and other teams to ensure campaigns are supported and leads are handled effectively
Collaborate with stakeholders across the business while balancing competing priorities

What we offer

A flat organizational structure and lots of autonomy
The opportunity to be part of a fast-growing and fun European cybersecurity company
A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (2-3 days in office)
Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement
Join our team in Barcelona and experience a workplace that’s as vibrant as the city, from fun socials, great perks, and a collaborative environment

Manager, Account-Based Marketing

We’re seeking a Manager, Account-Based Marketing (ABM) to help us connect that m...

Location

United States

Salary:

90000.00 - 115000.00 USD / Year

EdTech Jobs

Expiration Date

Until further notice

Requirements

5–7 years of B2B marketing experience
2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred)
Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion
Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau
Analytical mindset with the ability to interpret data and communicate insights clearly
Excellent communication and collaboration skills—comfortable building trust with sales, customer success, marketing ops, and key stakeholders
Curiosity, creativity, and a test-and-learn approach that aligns with Instructure’s culture of innovation
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)

Job Responsibility

Lead and Execute ABM Strategy: Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences, including integrated email, paid media, direct mail, and personalized content experiences
Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts, define buying groups, and tailor messaging to the unique needs of [K–12, Higher Ed, business and government learning] audiences
Use Demandbase to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement, to complement campaigns executed in Marketo and Outreach
Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders and align assets with stage-based buyer journeys informed by predictive scoring and intent data
Manage budgets, timelines, and results while continuously experimenting with new tactics and tools
Lead and analyze research projects (internal or vendor-led) to surface insights that fuel smarter ABM strategies and inform ongoing targeting and segmentation refinement
Drive Collaboration and Alignment: Work hand-in-hand with sales, customer success, SDRs, and marketing operations to connect strategy with execution, ensuring marketing activity contributes directly to business objectives including competitive conquesting, pipeline generation, and revenue outcomes
Use Salesforce, Marketo, and Outreach to ensure campaign alignment, accurate tracking, and smooth lead/account handoffs
Engage with the marketing operations team to collaboratively design dashboards in Tableau and/or Demandbase that visualize ABM performance, predictive trends, and account engagement insights
Create scalable systems for project organization and visibility using Asana

Fulltime

Account-Based Marketing Manager

Atlassian is looking for an experienced ABM Manager to join the Global Account-B...

Location

United Kingdom

Salary:

Not provided

Atlassian

Expiration Date

Until further notice

Requirements

5+ years of ABM, demand generation, field marketing, or regional marketing experience
proven track record designing, executing, and measuring integrated marketing campaigns and outbound programs in partnership with sales in a high-growth environment
experience working within a multi-product organization
experience working with Salesforce, Marketo, and an ABM stack including Demandbase, Outreach, Drift, Zoominfo, TechTarget Priority Engine, 6sense, etc.
excellent written and verbal communication skills
French or German fluency is a plus

Job Responsibility

be the relationship lead for the dedicated EMEA Enterprise AE and SDR teams
be the relationship lead for the EMEA Enterprise Sales Leadership team
craft compelling omni-channel campaign strategy including 1:1 and 1:few campaigns to achieve pipeline goals for target accounts in EMEA, while leveraging account and contact-level insights
be the strategy lead on providing insights and recommended plays for AEs and SDRs
consistently communicates learnings, blockers, and wins and is an effective communicator that can summarize documents and plans
develop media plans and own program budget
contribute to campaign ideation and drive alignment to primary pipeline targets, as well as marketing leading indicators
strong partner to PMMs to communicate feedback on content, offers, and programs given EMEA and sub-region nuances
partner with Marketing Operations and Sales Operations to raise any tracking or operational challenges
partner with Marketing Operations and Sales Operations to reinforce enablement on ABM campaigns and tools

What we offer

health and wellbeing resources
paid volunteer days

Fulltime

ABM Manager

Instructure

Location:
Mexico

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
December 09, 2025

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