ABM Lead Job at Major Players Limited (London)

Lead Generation Manager

At Snappr, we make it effortless for businesses to access high-quality visual co...

Location

Philippines , Metro Manila

Salary:

Not provided

Snappr

Expiration Date

Until further notice

Requirements

5+ years in B2B demand gen / ABM (SaaS or tech-enabled services a plus)
proven track record of driving pipeline from target accounts
hands-on experience with Salesforce and at least some of: RollWorks, Rb2b, Apollo, Unify, Zapier
data-driven, comfortable owning dashboards and funnel metrics
self-starter, takes the initiative in a fast-paced environment
fluency in written and spoken English
a 'let's get it done' mindset
should be willing to report 100% onsite in Ortigas.

Job Responsibility

execute ABM & B2B demand gen strategy with the Head of Marketing
run multi-channel ABM campaigns (email, paid, outbound support, content)
own lead + account ops: sourcing, scoring, routing, nurturing
partner with SDRs/AEs on cadences and follow-up plays
report on funnel performance and experiment to improve conversion
hustle - take ownership of Snappr's growth and do whatever it takes to get the job done.

What we offer

transportation allowance provided
20% night differential (if applicable)
health insurance (Day 1 HMO w/ dependents)
free daily meals
paid time off
company equity.

Fulltime

Marketing Campaign Lead

At Dexory we believe that real-time data will revolutionise the logistics indust...

Location

United Kingdom , Wallingford

Salary:

Not provided

Dexory Using

Expiration Date

Until further notice

Requirements

3-5 years’ experience in B2B campaign management, paid media execution, account-based marketing
Expertise in the development of creative campaigns and execution of email marketing, conversion rate optimisation, social advertising, content syndication, SEM, paid digital, webinars, direct mail, etc
Demonstrated experience planning, executing, and measuring effective lead nurture programs
Command of marketing strategy fundamentals including buyer personas, buying journey, competitive positioning, funnel stages, buying groups, 1:1, 1:few and 1:many ABM, etc.

Job Responsibility

Develop and execute short and long term multi-channel integrated campaigns across paid digital, email, social, and content distribution channels to target customers throughout the customer lifecycle and drive leads
Input and build campaign assets, landing pages, workflows, and channel setups
Manage timelines, assets, and cross-functional coordination to ensure smooth campaign delivery
Activate and optimise the performance marketing channels (Google Ads, LinkedIn, paid social and retargeting campaigns) including budgets, optimisation, and experimentation
Run A/B tests, creative testing, and audience refinement based on performance insights
Build ABM campaign components (ads, personalised pages, targeted content bundles) for priority accounts
Support reporting by providing channel-level metrics (CTR, CPL, engagement, account activity)
Work closely with Product Marketing for messaging alignment and asset needs
Collaborate with the Demand Generation Manager on briefs, audience definitions, and success criteria
Coordinate with Sales to align on targets, lead quality, and follow-up motion

What we offer

Private healthcare via Bupa with 24/7 medical helpline
Life insurance
Income protection
Pension: 4+% employee with option to opt into salary exchange, 5% employer
Employee Assistance Programme - mental wellbeing, financial and legal advice/support
25 holidays per year
Full meals onsite in Wallingford
Fun team events on and offsite, snacks of all kinds in the office

Fulltime

Marketing Manager

We are seeking a strategic, commercially minded, and execution-focused Marketing...

Location

Nigeria , Lagos

Salary:

Not provided

RedCloud

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, or CIM equivalent
Proven experience (5+years) in B2B Marketing, with a focus on lead generation, pipeline growth, sales enablement, and ABM
Strong understanding of marketing automation platforms, particularly HubSpot, and experience in managing MQL to closed-won processes
Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
Exceptional communication skills, both written and verbal, with the ability to lead teams and effectively collaborate with cross-functional teams, especially Sales, Product Marketing, Operations and Customer Experience
Demonstrated ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment
Creative thinker with a strategic mindset and a passion for driving business results through innovative marketing initiatives

Job Responsibility

Collaborate with Sales Team: Work closely with the sales department to align marketing strategies with sales objectives, ensuring a cohesive approach towards pipeline growth and revenue targets
Brand Building and Thought Leadership: Develop thought leadership content, trade event strategies, and executive engagements to position RedAI as the industry-led AI-solution driving FMCG transformation
GTM Strategy and Product Launch Management: Lead end-to-end go-to-market (GTM) planning for new product releases, features, and commercial programs, ensuring every launch has clear KPIs, monitoring dashboards, and a strong post-launch evaluation framework
Account-Based Marketing (ABM): Develop and implement ABM strategies to engage key target accounts, personalise marketing efforts, and drive revenue growth. Work closely with sales to identify target accounts, create account-specific marketing plans, and measure the success of ABM campaigns
Lead Generation: Develop and execute effective lead generation campaigns across various channels, including digital marketing, email marketing, content marketing, events, partnerships, and ABM initiatives
MQL to Closed-Won Tracking: Accurately track MQLs through to closed-won opportunities and utilise HubSpot to monitor lead progression and optimise the sales funnel, engaging actively with the sales team
Content Development: Oversee the creation of high-quality marketing content tailored to different stages of the buyer's journey, including video content, customer advocacy tesimonials, blog posts, whitepapers, case studies, eBooks, webinars, and personalised content
Campaign Management: Plan, execute, and optimise multi-channel marketing campaigns to drive engagement, generate leads, and support sales efforts. Monitor campaign performance and adjust strategies as needed to maximise ROI
Analytics and Reporting: Establish key performance indicators (KPIs) for marketing campaigns and initiatives. Generate regular reports to track progress against goals, identify areas for improvement, and provide actionable insights to stakeholders

What we offer

First Class Salary
25 days annual leave increasing to 26 days after your first 12 months in the business
Company Equipment

Senior Manager, Account Based Marketing

Step into a unicorn-stage AI company that’s bringing breakthrough technology to ...

Location

United States

Salary:

150000.00 - 180000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

5+ years of B2B marketing experience
3+ years leading ABM initiatives with enterprise and/or mid-market audiences
Demonstrated success driving measurable pipeline and revenue impact through ABM programs
Strong understanding of enterprise sales motions, complex buying committees, and decision-making dynamics
Hands-on expertise with ABM platforms (6sense, Demandbase, Terminus, or equivalent) and CRM/marketing automation tools (Salesforce, HubSpot)
Proven ability to manage complex, multi-channel campaigns involving multiple stakeholders
Blend of creativity and analytical thinking, with a data-driven approach to optimization
Excellent communication and collaboration skills with cross-functional and sales partners

Job Responsibility

Lead the development of a multi-tiered ABM approach (1:1, 1:few, 1:many) that supports sales priorities and revenue growth goals
Collaborate with Sales and Revenue Operations to identify priority accounts and generate actionable account intelligence
Design and launch integrated campaigns leveraging personalized content, digital advertising, direct mail, executive programs, and events
Equip sales teams with messaging, playbooks, and tailored assets that enhance ABM outreach and accelerate pipeline movement
Define KPIs, analyze campaign effectiveness on pipeline and revenue, and continuously refine programs for maximum impact
Utilize ABM platforms (such as 6sense, Demandbase, or comparable tools) and connect them with the MarTech ecosystem for seamless execution
Partner with Product Marketing, Demand Generation, and Content teams to deliver tailored initiatives for target accounts
Build repeatable ABM processes—from account selection through reporting—that ensure sustainability and long-term growth

Fulltime

Sr. Manager, Account Based Marketing

Step into a unicorn-stage AI company that’s bringing breakthrough technology to ...

Location

Salary:

150000.00 - 180000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

5+ years of B2B marketing experience
3+ years leading ABM initiatives with enterprise and/or mid-market audiences
Demonstrated success driving measurable pipeline and revenue impact through ABM programs
Strong understanding of enterprise sales motions, complex buying committees, and decision-making dynamics
Hands-on expertise with ABM platforms (6sense, Demandbase, Terminus, or equivalent) and CRM/marketing automation tools (Salesforce, HubSpot)
Proven ability to manage complex, multi-channel campaigns involving multiple stakeholders
Blend of creativity and analytical thinking, with a data-driven approach to optimization
Excellent communication and collaboration skills with cross-functional and sales partners

Job Responsibility

Lead the development of a multi-tiered ABM approach (1:1, 1:few, 1:many) that supports sales priorities and revenue growth goals
Collaborate with Sales and Revenue Operations to identify priority accounts and generate actionable account intelligence
Design and launch integrated campaigns leveraging personalized content, digital advertising, direct mail, executive programs, and events
Equip sales teams with messaging, playbooks, and tailored assets that enhance ABM outreach and accelerate pipeline movement
Define KPIs, analyze campaign effectiveness on pipeline and revenue, and continuously refine programs for maximum impact
Utilize ABM platforms (such as 6sense, Demandbase, or comparable tools) and connect them with the MarTech ecosystem for seamless execution
Partner with Product Marketing, Demand Generation, and Content teams to deliver tailored initiatives for target accounts
Build repeatable ABM processes—from account selection through reporting—that ensure sustainability and long-term growth

Senior Director – Marketing

Position2 is seeking a Director of Marketing & Product Marketing to own and scal...

Location

India , Bangalore

Salary:

Not provided

Position2

Expiration Date

Until further notice

Requirements

10+ years of marketing experience with significant product marketing leadership
Strong background in B2B marketing, ideally in technology, AI, or enterprise services
Demonstrated success leading GTM launches and scaling ABM programs that drive pipeline and revenue
Exceptional storytelling ability—skilled at crafting narratives that resonate with enterprise buyers
Experience building and leading marketing teams
Agency experience strongly preferred
Comfort leveraging AI tools and enthusiasm for how AI is transforming marketing
Excellent written and verbal communication skills

Job Responsibility

Develop positioning, messaging, and value propositions for Position2’s service offerings
Own and execute end-to-end go-to-market (GTM) strategies for new offerings, vertical solutions, and capabilities
Lead offering launches, including messaging frameworks, internal enablement, and external activation
Create sales enablement materials such as pitch decks, case studies, battle cards, and supporting collateral
Conduct competitive analysis and market research to sharpen differentiation and market relevance
Partner closely with Sales to refine GTM strategy and messaging based on ABM insights, prospect feedback, and win/loss analysis
Design and lead account-based marketing (ABM) programs targeting enterprise and high-value accounts
Align closely with Sales to define ICPs, target accounts, buying groups, and account-level engagement strategies
Build integrated campaigns across content, digital, events, and sales activation to drive account progression and pipeline impact
Establish goals, KPIs, and measurement frameworks with a proven track record of exceeding performance targets

Senior Marketing Automation Specialist

As a Senior Marketing Automation Specialist, you will be responsible for strateg...

Location

United States , Waukesha

Salary:

Not provided

Energy Systems

Expiration Date

Until further notice

Requirements

Bachelor’s Degree in Business, Marketing, Communications, related degree or equivalent experience
4+ years marketing automation experience
Experience with email campaign planning and execution, including html modification and audience segmentation
Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc.
Experience in email marketing and data automation
Analytical skills and attention to detail
Commitment to achieving measurable results
Ability to communicate and collaborate across departments to drive continual performance
Project management skills with the ability to handle multiple campaigns simultaneously
Ability to analyze campaign performance and conduct meaningful A/B tests

Job Responsibility

Strategizing, creating, and optimizing marketing automation journeys to drive engagement, conversion, and customer retention
Developing and executing email campaigns, lead nurturing programs, account-based marketing (ABM) and customer retention initiatives across various channels and business groups
Salesforce Marketing Cloud communication sequencing and orchestration by designing and implementing end-to-end marketing automation campaigns, including email marketing, lead nurturing, ABM campaigns, customer journeys, dynamic content, and personalized experiences
Coordinate ABM initiatives by aligning campaign logic, messaging, and timing across multiple stakeholders and buying groups within target accounts
Design and manage account-based journeys in Salesforce Marketing Cloud Journey Builder, aligned to account intent and lifecycle stages
Partner with sales, demand generation, and marketing operations teams to align account segmentation, engagement signals, and campaign triggers
Utilize Salesforce Marketing Cloud to manage customer data and segment audiences effectively
Work with IT and data teams to design, configure and integrate new data into Salesforce Marketing Cloud
Analyze customer behavior and account behavior, engagement signals, and touchpoints to create comprehensive customer journey maps, ensuring a seamless and personalized experience across all interactions
Execute continuous testing and optimization of campaign elements, such as subject lines, content, CTAs, and timing, to enhance engagement and conversion rates, and for quality assurance

What we offer

Competitive Benefits: Health, Dental, Vision, 401k and many more
Free onsite gym open Monday through Saturday for Generac employees
Product loan (for up to 4 days) and discount programs
Volunteer Time Off program
Fun Days

Fulltime

Senior Manager, Global Account-Based Marketing

We’re seeking an experienced and strategic Senior Manager, Global Account-Based ...

Location

United States

Salary:

100000.00 - 110000.00 USD / Year

LHH

Expiration Date

Until further notice

Requirements

5+ years on B2B marketing
at least 3 years in a strategic sales or ABM focused role, ideally from an ABM agency, talent solutions, or professional services environment
experience creating ABM frameworks and strategies and leading discovery session with Global Account Directors/sales leadership
strong analytical mindset with experience using data to inform and optimize ABM strategies
proficiency with ABM tools (e.g. Demandbase) and CRM platforms (e.g. Salesforce)
experience in coordinating marketing campaigns design, content creation, marketing platforms (e.g. Pardot)
excellent interpersonal skills with a proven ability to influence and align cross-function stakeholders
ability to think outside the box in designing personalized campaigns and adapting strategies as market conditions and account needs evolve
demonstrated ability to drive measurable outcomes, particularly in account engagement, pipeline generation, and revenue growth
highly organized, with strong project management skills to lead multiple complex campaigns simultaneously

Job Responsibility

Develop and lead account specific end-to-end ABM strategies for our high-value accounts, crafting tailored playbooks and marketing plans to increase engagement and drive conversions
work closely with sales, marketing, and support teams to align account insights and strategies, delivering a cohesive customer journey
working with our team of writers, develop customized value propositions, messaging and content tailored to specific accounts, ensuring messaging aligns with customer pain points and objectives
design, execute, and manage strategic ABM campaigns, leveraging a mix of digital marketing tactics, including email, digital ads and events
working with the digital and analytics teams to target personas and measure ABM performance, optimizing campaigns based on data to improve effectiveness and ROI
work with the Director, Global ABM, to manage the ABM budget, allocating resources to maximize campaign impact withing high-priority accounts
keep up to date on market trends, customer challenges, and competitor strategies to refine ABM approaches and identify new account opportunities

What we offer

Growth opportunities within a human resources global leader
we prioritize learning to stay agile in an increasingly competitive business environment
we foster an open-minded environment where people spark new ideas and explore alternatives
annual bonus
medical, dental, vision, term life and AD&D insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans, and a 401k plan or a non-qualified deferred compensation plan
Personal Time Off (PTO) on an accrual basis per year, Paid Holidays, and up to 6 weeks of Paid Parental Leave

Fulltime

ABM Lead

Major Players Limited

Location:
United Kingdom , London

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 04, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

Similar Jobs for ABM Lead

Lead Generation Manager

Marketing Campaign Lead

Marketing Manager

Senior Manager, Account Based Marketing

Sr. Manager, Account Based Marketing

Senior Director – Marketing

Senior Marketing Automation Specialist

Senior Manager, Global Account-Based Marketing

ABM Lead

Major Players Limited

Location:United Kingdom , London

Category:-

Contract Type:Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:February 04, 2026

Looking for more opportunities? Search for other job offers that match your skills and interests.

Similar Jobs for ABM Lead

Lead Generation Manager

Marketing Campaign Lead

Marketing Manager

Senior Manager, Account Based Marketing

Sr. Manager, Account Based Marketing

Senior Director – Marketing

Senior Marketing Automation Specialist

Senior Manager, Global Account-Based Marketing

Location:
United Kingdom , London

Category:
-

Contract Type:
Not provided

Job Posted:
February 04, 2026