ABM Lead Job at Major Players Limited (London)

Lead Generation & Engagement Manager

The Lead Generation & Engagement Manager at Belden EMEA is a pivotal new role de...

Location

Netherlands , Venlo

Salary:

Not provided

Belden, Inc

Expiration Date

Until further notice

Requirements

2–4 years of experience in lead generation, marketing, sales support, or business development roles
Demonstrated success in outbound outreach and lead qualification, ideally within B2B or industrial technology sectors
Experience with ABM strategies or targeted account engagement is highly desirable
Track record of using CRM and marketing automation tools to manage and report on lead and account activities
Exposure to intent data platforms or similar technologies is an advantage
Excellent written and verbal communication skills, with the ability to engage and influence stakeholders at all levels
Strong analytical skills to interpret buyer intent data, engagement metrics, and campaign performance
Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
Solid understanding of account-based marketing principles and lead nurturing strategies
Self-motivated, organized, and able to manage multiple priorities independently in a fast-paced environment

Job Responsibility

Develop and execute targeted outbound outreach to generate and engage new leads across selected EMEA markets
Monitor, analyze, and act on buyer group intent signals using ABM and intent data tools to identify and prioritize high-potential accounts
Qualify inbound and outbound leads based on engagement, fit, and readiness, ensuring alignment with Belden’s ideal customer profiles
Work in close partnership with the Growth Marketing team to align outreach and engagement efforts with ongoing vertical-specific campaigns, ensuring consistent messaging and maximizing campaign impact
Collaborate closely with sales to coordinate account engagement strategies, share insights, and facilitate seamless lead handoff
Collaborate with solution and partner sales teams to understand business requirements and define effective lead qualification structures
Maintain accurate and up-to-date records of all lead and account interactions in the CRM system
Provide regular reporting and insights on lead generation activities, account engagement, and campaign effectiveness to the Marketing Director and sales stakeholders
Support the development and execution of ABM campaigns in partnership with marketing and sales teams
Provide feedback and insights from lead and account interactions to the Growth Marketing team to help refine campaign targeting, messaging, and content for our key verticals

What we offer

Hybrid and remote work practices where feasible
Flexible working hours
Employee stock purchase plan
Parental leave benefits
Paid leave for volunteer work in your community
Multiple and frequent training opportunities
Professional talent management and succession planning
Corporate health and well-being initiatives
Work culture which includes commitment to diversity, equity, inclusion and sustainability

Fulltime

Lead Generation Manager

At Snappr, we make it effortless for businesses to access high-quality visual co...

Location

Philippines , Metro Manila

Salary:

Not provided

Snappr

Expiration Date

Until further notice

Requirements

5+ years in B2B demand gen / ABM (SaaS or tech-enabled services a plus)
proven track record of driving pipeline from target accounts
hands-on experience with Salesforce and at least some of: RollWorks, Rb2b, Apollo, Unify, Zapier
data-driven, comfortable owning dashboards and funnel metrics
self-starter, takes the initiative in a fast-paced environment
fluency in written and spoken English
a 'let's get it done' mindset
should be willing to report 100% onsite in Ortigas.

Job Responsibility

execute ABM & B2B demand gen strategy with the Head of Marketing
run multi-channel ABM campaigns (email, paid, outbound support, content)
own lead + account ops: sourcing, scoring, routing, nurturing
partner with SDRs/AEs on cadences and follow-up plays
report on funnel performance and experiment to improve conversion
hustle - take ownership of Snappr's growth and do whatever it takes to get the job done.

What we offer

transportation allowance provided
20% night differential (if applicable)
health insurance (Day 1 HMO w/ dependents)
free daily meals
paid time off
company equity.

Fulltime

Marketing Campaign Lead

At Dexory we believe that real-time data will revolutionise the logistics indust...

Location

United Kingdom , Wallingford

Salary:

Not provided

Dexory Using

Expiration Date

Until further notice

Requirements

3-5 years’ experience in B2B campaign management, paid media execution, account-based marketing
Expertise in the development of creative campaigns and execution of email marketing, conversion rate optimisation, social advertising, content syndication, SEM, paid digital, webinars, direct mail, etc
Demonstrated experience planning, executing, and measuring effective lead nurture programs
Command of marketing strategy fundamentals including buyer personas, buying journey, competitive positioning, funnel stages, buying groups, 1:1, 1:few and 1:many ABM, etc.

Job Responsibility

Develop and execute short and long term multi-channel integrated campaigns across paid digital, email, social, and content distribution channels to target customers throughout the customer lifecycle and drive leads
Input and build campaign assets, landing pages, workflows, and channel setups
Manage timelines, assets, and cross-functional coordination to ensure smooth campaign delivery
Activate and optimise the performance marketing channels (Google Ads, LinkedIn, paid social and retargeting campaigns) including budgets, optimisation, and experimentation
Run A/B tests, creative testing, and audience refinement based on performance insights
Build ABM campaign components (ads, personalised pages, targeted content bundles) for priority accounts
Support reporting by providing channel-level metrics (CTR, CPL, engagement, account activity)
Work closely with Product Marketing for messaging alignment and asset needs
Collaborate with the Demand Generation Manager on briefs, audience definitions, and success criteria
Coordinate with Sales to align on targets, lead quality, and follow-up motion

What we offer

Private healthcare via Bupa with 24/7 medical helpline
Life insurance
Income protection
Pension: 4+% employee with option to opt into salary exchange, 5% employer
Employee Assistance Programme - mental wellbeing, financial and legal advice/support
25 holidays per year
Full meals onsite in Wallingford
Fun team events on and offsite, snacks of all kinds in the office

Fulltime

Marketing Manager

We are seeking a strategic, commercially minded, and execution-focused Marketing...

Location

Nigeria , Lagos

Salary:

Not provided

RedCloud

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, or CIM equivalent
Proven experience (5+years) in B2B Marketing, with a focus on lead generation, pipeline growth, sales enablement, and ABM
Strong understanding of marketing automation platforms, particularly HubSpot, and experience in managing MQL to closed-won processes
Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions
Exceptional communication skills, both written and verbal, with the ability to lead teams and effectively collaborate with cross-functional teams, especially Sales, Product Marketing, Operations and Customer Experience
Demonstrated ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment
Creative thinker with a strategic mindset and a passion for driving business results through innovative marketing initiatives

Job Responsibility

Collaborate with Sales Team: Work closely with the sales department to align marketing strategies with sales objectives, ensuring a cohesive approach towards pipeline growth and revenue targets
Brand Building and Thought Leadership: Develop thought leadership content, trade event strategies, and executive engagements to position RedAI as the industry-led AI-solution driving FMCG transformation
GTM Strategy and Product Launch Management: Lead end-to-end go-to-market (GTM) planning for new product releases, features, and commercial programs, ensuring every launch has clear KPIs, monitoring dashboards, and a strong post-launch evaluation framework
Account-Based Marketing (ABM): Develop and implement ABM strategies to engage key target accounts, personalise marketing efforts, and drive revenue growth. Work closely with sales to identify target accounts, create account-specific marketing plans, and measure the success of ABM campaigns
Lead Generation: Develop and execute effective lead generation campaigns across various channels, including digital marketing, email marketing, content marketing, events, partnerships, and ABM initiatives
MQL to Closed-Won Tracking: Accurately track MQLs through to closed-won opportunities and utilise HubSpot to monitor lead progression and optimise the sales funnel, engaging actively with the sales team
Content Development: Oversee the creation of high-quality marketing content tailored to different stages of the buyer's journey, including video content, customer advocacy tesimonials, blog posts, whitepapers, case studies, eBooks, webinars, and personalised content
Campaign Management: Plan, execute, and optimise multi-channel marketing campaigns to drive engagement, generate leads, and support sales efforts. Monitor campaign performance and adjust strategies as needed to maximise ROI
Analytics and Reporting: Establish key performance indicators (KPIs) for marketing campaigns and initiatives. Generate regular reports to track progress against goals, identify areas for improvement, and provide actionable insights to stakeholders

What we offer

First Class Salary
25 days annual leave increasing to 26 days after your first 12 months in the business
Company Equipment

Senior Manager, Account Based Marketing

Step into a unicorn-stage AI company that’s bringing breakthrough technology to ...

Location

United States

Salary:

150000.00 - 180000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

5+ years of B2B marketing experience
3+ years leading ABM initiatives with enterprise and/or mid-market audiences
Demonstrated success driving measurable pipeline and revenue impact through ABM programs
Strong understanding of enterprise sales motions, complex buying committees, and decision-making dynamics
Hands-on expertise with ABM platforms (6sense, Demandbase, Terminus, or equivalent) and CRM/marketing automation tools (Salesforce, HubSpot)
Proven ability to manage complex, multi-channel campaigns involving multiple stakeholders
Blend of creativity and analytical thinking, with a data-driven approach to optimization
Excellent communication and collaboration skills with cross-functional and sales partners

Job Responsibility

Lead the development of a multi-tiered ABM approach (1:1, 1:few, 1:many) that supports sales priorities and revenue growth goals
Collaborate with Sales and Revenue Operations to identify priority accounts and generate actionable account intelligence
Design and launch integrated campaigns leveraging personalized content, digital advertising, direct mail, executive programs, and events
Equip sales teams with messaging, playbooks, and tailored assets that enhance ABM outreach and accelerate pipeline movement
Define KPIs, analyze campaign effectiveness on pipeline and revenue, and continuously refine programs for maximum impact
Utilize ABM platforms (such as 6sense, Demandbase, or comparable tools) and connect them with the MarTech ecosystem for seamless execution
Partner with Product Marketing, Demand Generation, and Content teams to deliver tailored initiatives for target accounts
Build repeatable ABM processes—from account selection through reporting—that ensure sustainability and long-term growth

Fulltime

Sr. Manager, Account Based Marketing

Step into a unicorn-stage AI company that’s bringing breakthrough technology to ...

Location

Salary:

150000.00 - 180000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

5+ years of B2B marketing experience
3+ years leading ABM initiatives with enterprise and/or mid-market audiences
Demonstrated success driving measurable pipeline and revenue impact through ABM programs
Strong understanding of enterprise sales motions, complex buying committees, and decision-making dynamics
Hands-on expertise with ABM platforms (6sense, Demandbase, Terminus, or equivalent) and CRM/marketing automation tools (Salesforce, HubSpot)
Proven ability to manage complex, multi-channel campaigns involving multiple stakeholders
Blend of creativity and analytical thinking, with a data-driven approach to optimization
Excellent communication and collaboration skills with cross-functional and sales partners

Job Responsibility

Lead the development of a multi-tiered ABM approach (1:1, 1:few, 1:many) that supports sales priorities and revenue growth goals
Collaborate with Sales and Revenue Operations to identify priority accounts and generate actionable account intelligence
Design and launch integrated campaigns leveraging personalized content, digital advertising, direct mail, executive programs, and events
Equip sales teams with messaging, playbooks, and tailored assets that enhance ABM outreach and accelerate pipeline movement
Define KPIs, analyze campaign effectiveness on pipeline and revenue, and continuously refine programs for maximum impact
Utilize ABM platforms (such as 6sense, Demandbase, or comparable tools) and connect them with the MarTech ecosystem for seamless execution
Partner with Product Marketing, Demand Generation, and Content teams to deliver tailored initiatives for target accounts
Build repeatable ABM processes—from account selection through reporting—that ensure sustainability and long-term growth

UFS NAM AI Transformation Project Manager

UFS North America is entering a multi-year AI-driven transformation that will re...

Location

United States , Hoboken

Salary:

99760.00 - 149640.00 USD / Year

Unilever

Expiration Date

Until further notice

Requirements

Bachelor’s or master’s degree in Business Management, Information Systems, Engineering, or related fields
5–10 years in digital/AI transformation, program management, CRM projects, or commercial systems implementation
Experience in large-scale cross-functional program delivery
Background in Salesforce & Adobe ecosystem strongly preferred (CRM, Marketing Cloud, Data Cloud, Marketo, AEM, Experience Manager)
Exceptional project orchestration skills—able to manage multiple complex initiatives simultaneously
Strong understanding of AI-enabled commercial models (marketing intelligence, lead management, ABM, corporate intelligent agents)
Familiarity with data platforms, CDPs, CRM, marketing automation, and integration concepts
Excellent communication and stakeholder management
can influence senior leaders
Strong analytical skills and comfort with KPI design, dashboards, and business impact measurement

Job Responsibility

Translate global AI vision into a North America AI activation roadmap across Intelligent Marketing, ABM, lead management, chef engagement, sales enablement and loyalty
Prioritize initiatives based on business value, technical readiness, and operator impact
Build and maintain the AI capability roadmap spanning data layer, agentic layer, application layer and experience layer
Establish governance structures, operating rhythms, and decision-making mechanisms to ensure timely delivery
Create project plans, risk logs, dependency maps, and budget tracking for all AI-related programs
Ensure OTIF delivery across global product squads, local digital teams, IT, and business stakeholders
Serve as the primary liaison between Global AI Product Teams and North America business units
Drive alignment between Sales, Marketing, Culinary, IT, Data, and Operations to ensure AI models and workflows reflect real operator needs
Manage communication plans, training plans, and change readiness across all functions
Translate global capabilities (AI agents, intent scoring, personalization engines, loyalty automation, ABM orchestration) into North America market use cases

What we offer

Bonus eligible
Long-Term Incentive (LTI) eligible
Eligible to participate in benefits plan
Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance and disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous voluntary benefits

Fulltime

New

Senior Director – Marketing

Position2 is seeking a Director of Marketing & Product Marketing to own and scal...

Location

India , Bangalore

Salary:

Not provided

Position2

Expiration Date

Until further notice

Requirements

10+ years of marketing experience with significant product marketing leadership
Strong background in B2B marketing, ideally in technology, AI, or enterprise services
Demonstrated success leading GTM launches and scaling ABM programs that drive pipeline and revenue
Exceptional storytelling ability—skilled at crafting narratives that resonate with enterprise buyers
Experience building and leading marketing teams
Agency experience strongly preferred
Comfort leveraging AI tools and enthusiasm for how AI is transforming marketing
Excellent written and verbal communication skills

Job Responsibility

Develop positioning, messaging, and value propositions for Position2’s service offerings
Own and execute end-to-end go-to-market (GTM) strategies for new offerings, vertical solutions, and capabilities
Lead offering launches, including messaging frameworks, internal enablement, and external activation
Create sales enablement materials such as pitch decks, case studies, battle cards, and supporting collateral
Conduct competitive analysis and market research to sharpen differentiation and market relevance
Partner closely with Sales to refine GTM strategy and messaging based on ABM insights, prospect feedback, and win/loss analysis
Design and lead account-based marketing (ABM) programs targeting enterprise and high-value accounts
Align closely with Sales to define ICPs, target accounts, buying groups, and account-level engagement strategies
Build integrated campaigns across content, digital, events, and sales activation to drive account progression and pipeline impact
Establish goals, KPIs, and measurement frameworks with a proven track record of exceeding performance targets

ABM Lead

Major Players Limited

Location:
United Kingdom , London

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 04, 2026

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