A&M Excellence Analytical Lead

• Provide insightful performance commentary: Explain business results, key drivers, and optimization opportunities with clarity and influence. Bring a global lens to reporting so insights reflect strategic context, not just raw data
• Lead structured problem-solving: Own key components of Market Deep Dive initiatives - shape hypotheses, design and execute analyses, and develop smart solutions that improve A&M efficiency and effectiveness
• Drive allocation analytics and modeling: Use advanced frameworks and tools, including the PepsiCo Allocation Model and Right Sizing, to guide resource allocation and generate actionable recommendations
• Share cross-market learnings: Synthesize observations and best practices across markets to surface horizontal insights that strengthen decision-making and elevate performance
• Deliver clear and impactful insights: Turn findings into compelling narratives and presentations that make complex issues easy to understand and easier to act on
• Foster cross-functional collaboration: Partner with diverse capability teams such as ROIe, Sufficiency, Content, Sponsorship, and DAM to enrich analyses and build stronger, more holistic recommendations
• Engage with key stakeholders: Work closely with A&M Excellence experts and business partners to address analytical needs with tailored solutions that support strategic decisions
• Strengthen data quality and governance: Partner with Data & Governance leads to define data requirements and ensure accuracy by bringing strong functional and business context
• Advance automation initiatives: Help automate data collection, validation, and reporting to improve speed, consistency, and scalability
• Optimize and streamline processes: Continuously improve workflows through feedback and global-regional alignment, simplifying and standardizing datasets while helping enable future digitalization

• Experienced insights or analytics professional with 7+ years in a leading consumer goods company and/or media or marketing agency environment
• Master's degree in Mathematics, Statistics, Economics, Sociology, Marketing, or a related field
• Experience working with large and complex data sets
• Familiarity with key measurement frameworks such as MMM and sufficiency models
• Ability to synthesize multiple, disparate data sources into clear insight
• Strong collaborator who actively co-creates solutions across markets and is comfortable working in responsive, fast-moving ways
• Strong background in analytics, business analytics, research, consumer insights, or commercial roles, combined with excellent analytical capability
• Solid familiarity with A&M service providers in the CPG and Food & Beverage industry
• Deep understanding of CPG business performance metrics, causal drivers, and how to bring insights to life visually
• Strong stakeholder management skills
• Solution-oriented approach to problem-solving
• Strong understanding of internal and external data sources that support reporting and analysis
• Ability to identify and unlock efficiencies that improve processes and deliverables
• Strong depth and breadth of custom and syndicated research and analytics
• Excellent analytical thinking with the ability to connect data, insights, A&M data providers, macro and micro trends, and future consumer shifts into clear business implications and forward-looking scenarios

Experience in business services and/or consulting is a plus