Explore Sr. Manager, Channel Marketing jobs and discover a pivotal leadership role at the intersection of marketing, sales, and partnership strategy. This senior position is designed for strategic marketers who excel at building and scaling indirect sales ecosystems. Professionals in this career path are responsible for architecting and executing comprehensive programs that empower, incentivize, and co-market with third-party partners such as distributors, value-added resellers (VARs), and managed service providers (MSPs). The core mission is to drive significant revenue and market penetration through these channel networks, making it a critical function in B2B and technology sectors. Typically, a Sr. Manager, Channel Marketing oversees the entire partner marketing lifecycle. Common responsibilities include developing the overarching channel marketing strategy and setting key performance indicators. They design and manage multi-tiered partner enablement programs, creating the training resources, sales collateral, and marketing assets partners need to succeed. A major part of the role involves crafting and overseeing co-marketing campaigns and Market Development Fund (MDF) programs, allocating budget to partners to execute localized marketing efforts that generate qualified pipeline. Furthermore, these leaders often operate partner incentive and rewards programs to motivate partner sales reps, manage a partner portal as a central hub for resources, and are accountable for tracking performance metrics to ensure channel initiatives meet pipeline and revenue targets. To excel in Sr. Manager, Channel Marketing jobs, candidates generally need a blend of strategic vision and hands-on execution skills. Typical requirements include 7-10 years of progressive experience in channel or partner marketing, with a proven track record of building programs from the ground up and driving measurable revenue through indirect channels. Essential skills encompass strategic budget management for MDF, exceptional cross-functional leadership to align with internal sales, product marketing, and finance teams, and strong relationship-building capabilities to engage with partner executives. Analytical prowess to interpret data and optimize programs, experience with partner relationship management (PRM) platforms, and the ability to recruit, manage, and develop a high-performing team are also standard expectations. This career is ideal for influential communicators who thrive in collaborative, high-growth environments, turning channel partnerships into a primary engine for business growth.
