Explore Sr. Expansion Marketing Manager jobs and discover a pivotal career at the intersection of customer success and revenue growth. This senior-level marketing role is dedicated to driving incremental value and revenue from an existing customer base, a critical function for sustainable business scaling. Professionals in this field are strategic architects of post-sale customer journeys, focusing on cross-selling, upselling, and deepening customer relationships to maximize lifetime value. Unlike traditional demand generation roles that target new customer acquisition, Expansion Marketing Managers work within the established customer ecosystem, designing programs that educate, engage, and motivate existing clients to adopt new products, services, or higher-tier plans. The core responsibilities of a Sr. Expansion Marketing Manager typically involve developing and executing targeted marketing strategies to generate expansion pipeline and revenue. This includes crafting multi-channel campaigns that may leverage email, in-product messaging, digital advertising, account-based marketing (ABM) tactics, and high-value content. A key aspect of the role is deep collaboration with cross-functional teams, including Sales, Customer Success, and Product Marketing, to align on core messages, identify customer needs, and uncover new opportunities within accounts. These managers are also responsible for creating enablement materials and outbound "plays" for customer-facing teams like Account Executives and Customer Success Managers, empowering them to have more productive expansion conversations. Ultimately, they own the performance analysis of their programs, using data-driven insights to measure ROI, report on pipeline influence, and continuously optimize strategies for improved growth outcomes. Candidates exploring Sr. Expansion Marketing Manager jobs will find that typical requirements center on a blend of strategic, analytical, and interpersonal skills. Most positions require substantial experience (often 7+ years) in B2B marketing, with a strong preference for backgrounds in customer marketing, lifecycle marketing, or demand generation within technology or SaaS environments. A deep understanding of commercial and enterprise buyer personas and complex buying committees is essential. Proficiency in ABM strategies and a firm grasp of multi-threaded sales processes are highly valued. Successful professionals in these jobs demonstrate advanced analytical abilities to derive insights from campaign data, coupled with excellent communication and influence skills to align stakeholders across departments. A proactive, innovative mindset is crucial for adapting to market trends and designing programs that resonate with a sophisticated, already-invested audience. For those passionate about fostering customer loyalty and directly impacting revenue growth, Sr. Expansion Marketing Manager jobs offer a dynamic and impactful career path.
