Explore Sr Channel Planning & Programs Manager jobs and discover a pivotal leadership role at the intersection of marketing strategy, sales enablement, and partner ecosystem development. This senior position is central to designing and executing the go-to-market (GTM) framework through indirect sales channels, such as resellers, distributors, affiliates, and strategic alliances. Professionals in this career are the architects of channel strategy, responsible for building the programs and processes that empower partner networks to drive revenue, increase market share, and enhance brand presence. The core responsibilities of a Senior Channel Planning & Programs Manager typically encompass several key areas. Strategically, they analyze market data and competitive landscapes to define channel priorities, set performance targets, and allocate resources. They design comprehensive channel programs, which may include partner recruitment frameworks, tiered incentive structures, co-marketing funds, sales training curricula, and certification paths. A significant part of the role involves developing robust enablement tools, sales collateral, and performance dashboards to ensure partners are fully equipped and motivated to succeed. Furthermore, these managers establish critical metrics (KPIs) to monitor channel health, track ROI on program investments, and present data-driven insights to senior leadership to inform future strategy. To excel in these jobs, individuals must possess a unique blend of strategic vision and operational excellence. Typical requirements include a proven background in channel sales, partner management, or marketing, often with 7+ years of experience. Essential skills include exceptional analytical abilities to interpret complex data, outstanding project management to orchestrate cross-functional initiatives, and superior communication skills to align internal stakeholders and inspire external partners. Financial acumen for budgeting and forecasting, along with a deep understanding of channel dynamics and conflict management, is crucial. Proficiency with CRM (e.g., Salesforce) and partner relationship management (PRM) platforms is commonly expected. A bachelor’s degree in business, marketing, or a related field is standard, with an MBA often preferred. For strategic thinkers passionate about building scalable ecosystems and driving growth through partnership, Sr Channel Planning & Programs Manager jobs offer a challenging and rewarding career path at the heart of business expansion.
