SEO & AI Specialist Jobs

Discover the cutting-edge career at the intersection of search engine optimization and artificial intelligence. SEO & AI Specialist jobs represent the forefront of digital marketing, blending traditional search expertise with the transformative power of AI to drive organic growth. Professionals in this role act as strategic hybrids, leveraging AI tools and methodologies to automate, enhance, and innovate within the SEO landscape. Their core mission is to future-proof search visibility, adapting strategies for both conventional search engine results pages (SERPs) and emerging AI-powered search interfaces like chatbots and answer engines. A typical day involves a mix of technical analysis, strategic planning, and cross-functional collaboration. Common responsibilities include developing and operationalizing generative AI workflows to accelerate core SEO tasks such as keyword research, content gap analysis, and metadata generation at scale. Specialists architect scalable content systems and page templates informed by user behavior and algorithmic signals. They are responsible for continuous testing and iteration, optimizing not just for rankings but for user experience metrics and performance in AI-generated search overviews. A significant part of the role is dedicated to research—staying ahead of search engine and AI developments, conducting competitive analysis, and translating industry shifts into actionable, tested strategies. They own projects from conception to reporting, ensuring all efforts are measurable and aligned with business objectives. The skill set required for these jobs is uniquely comprehensive. A proven foundation in technical and strategic SEO is non-negotiable, coupled with hands-on experience in prompt engineering, LLM (Large Language Model) workflows, and process automation. Candidates must possess excellent quantitative and data analysis skills to interpret performance and identify opportunities. Strong communication and documentation abilities are crucial for collaborating with marketing, product, and engineering teams and for creating clear AI-driven specifications. A proactive, testing-oriented mindset is essential; specialists must be curious self-starters who validate AI tools and trends rather than just following them. Familiarity with standard SEO platforms (e.g., Google Search Console, analytics suites) and AI technologies is expected. For those passionate about shaping the next evolution of search, SEO & AI Specialist jobs offer a dynamic and impactful career path, merging analytical rigor with innovative technology to secure organic visibility in an AI-augmented digital world.