Looking for Senior Programmatic Sales Manager jobs? This high-level commercial role sits at the dynamic intersection of advertising technology, strategic sales, and data-driven client partnerships. A Senior Programmatic Sales Manager is a pivotal leader responsible for driving significant revenue by selling automated, data-centric digital advertising solutions. Unlike traditional ad sales, this profession demands a deep understanding of the programmatic ecosystem—the platforms, data streams, and auction-based technologies that power real-time digital ad buying. Professionals in these jobs act as both expert consultants and revenue drivers, bridging the gap between complex technology and client business objectives. The core responsibility of a Senior Programmatic Sales Manager is to develop and execute a comprehensive sales strategy for programmatic inventory, which typically includes display, online video (OLV), and audience data packages. They are tasked with identifying and pursuing new business opportunities while cultivating and expanding relationships with key agency and brand direct clients. A major part of the role involves serving as a trusted advisor, educating clients on industry trends, platform capabilities, and best practices to provide tailored programmatic strategies that meet specific campaign goals. Ultimately, they are measured on consistently exceeding sales targets and driving year-over-year revenue growth. Day-to-day, individuals in these jobs analyze sales performance data and market trends to identify opportunities for optimization and innovation. They collaborate extensively with cross-functional teams, including ad operations, marketing, product development, and data analytics, to ensure flawless campaign execution and to contribute to the development of new, competitive programmatic offerings. Leadership is a key component; they often mentor junior sales staff and help shape the commercial direction of the programmatic desk. A continuous learning mindset is non-negotiable, as staying ahead of industry trends, emerging technologies, and competitor activities is essential to maintain a competitive edge and provide valuable market intelligence. Typical requirements for Senior Programmatic Sales Manager jobs include a proven track record of success in digital or programmatic sales, often with a minimum of 5-7 years of experience. In-depth knowledge of Demand-Side Platforms (DSPs), Sell-Side Platforms (SSPs), ad exchanges, and data management platforms (DMPs) is critical. Candidates must possess exceptional communication and presentation skills, with the ability to translate technical concepts into compelling business value. An analytical mindset for interpreting data and making informed strategic decisions is paramount, as is a demonstrated ability to build and maintain senior-level client relationships. A bachelor’s degree in business, marketing, or a related field is standard, with an MBA often considered a valuable asset. For sales professionals passionate about the evolution of digital advertising, Senior Programmatic Sales Manager jobs offer a challenging and rewarding career at the forefront of the industry.
