Senior Product Marketing Manager, Jira Enterprise Expansion Jobs

Explore senior product marketing manager jobs focused on enterprise expansion, a pivotal role at the intersection of product, marketing, and sales strategy. Professionals in this high-impact career are responsible for driving the adoption and growth of complex B2B software solutions within large organizations. They act as the central hub for understanding the enterprise buyer's journey, crafting compelling narratives that resonate with both technical and business decision-makers to secure and expand major accounts. A Senior Product Marketing Manager specializing in expansion typically owns the strategy to penetrate new departments and user bases within existing enterprise clients. This involves deep market and customer research to identify expansion opportunities, define key buyer personas, and understand competitive landscapes. Their core responsibility is to translate complex product capabilities into clear, value-driven messaging that demonstrates tangible business outcomes, such as increased efficiency, cost savings, or revenue growth. This messaging forms the foundation for all go-to-market (GTM) initiatives aimed at upselling and cross-selling. Common responsibilities include developing a comprehensive content engine to support the sales funnel. This entails creating a wide array of marketing collateral like whitepapers, case studies, solution briefs, webinars, and sales enablement kits. They partner closely with sales teams to equip them with competitive battle cards, compelling pitch decks, and training to effectively articulate value propositions. Furthermore, they collaborate with demand generation and digital marketing teams to launch targeted campaigns that generate qualified leads and accelerate pipeline velocity for expansion opportunities. Analyzing funnel metrics and campaign performance to refine strategies is a continuous part of the role. Typical skills and requirements for these jobs include 5+ years of experience in B2B SaaS product marketing, with a proven track record in enterprise or high-consideration sales cycles. Candidates must be expert storytellers with the ability to distill intricate concepts into simple, persuasive messages for diverse audiences. Strategic thinking, analytical prowess to measure GTM effectiveness, and exceptional cross-functional leadership are essential. Success demands a collaborative individual who can build strong relationships with senior stakeholders in Product, Sales, and Marketing to align on and execute a shared vision for growth. For strategic marketers passionate about driving measurable business impact through deep customer understanding and compelling market positioning, senior product marketing manager jobs in enterprise expansion offer a challenging and rewarding career path.